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The Ultimate Guide to Cross Border Ecommerce in Malaysia

Phuc Le
January 18, 2024

Greetings, ecommerce adventurer! Eager to explore the Malaysian ecommerce scene? You're in the perfect spot. This guide is tailored just for you – no confusing terminology, no unnecessary details, just the essential insights to conquer cross border selling in Malaysia. Within these pages, we're uncovering all the crucial information. From the intricacies of localizing your approach in Malaysia to deciphering import regulations and analyzing logistics costs, we've got you covered. So, fasten your seatbelt and get set to make a splash in the vibrant Malaysian ecommerce market!

Ready to embark on this journey? Let's soar! 


ecommerce in Malaysia

Let's dive into the vibrant ecommerce scene of Malaysia by delving into key statistics:

  • Population: With a robust population exceeding 32 million in 2022, Malaysia presents a substantial consumer base for your cross border ecommerce endeavors.
  • GDP: Boasting a growing economy, Malaysia recorded a Gross Domestic Product (GDP) of approximately 380 billion USD in 2022.
  • GDP per Capita: Reflecting increasing purchasing power, the GDP per capita stands at around 11,852 USD in 2022.
  • Internet Penetration: A remarkable 80% of Malaysians are connected to the internet as of 2022, signifying a thriving online community.
  • Ecommerce Users: About 40% of the population actively participates in online shopping, underscoring the significant ecommerce potential.
Thriving Ecommerce Categories

Certain categories dominate the Malaysian ecommerce landscape, capturing the attention of online shoppers:

  • Electronics and Gadgets: Malaysians exhibit a strong affinity for the latest gadgets and electronics, establishing this category as a prominent player.
  • Fashion and Apparel: Following a global trend, fashion remains a top contender in Malaysia's ecommerce scene, commanding a substantial share of consumer spending.
  • Beauty and Personal Care: A dedicated audience of online shoppers seeks convenience and variety in beauty products and personal care items, making this category flourish.


In the realm of successful cross border ecommerce in Malaysia, a profound comprehension of landed costs and import regulations is paramount. Let's delve into the pivotal components constituting landed costs and the regulatory guidelines that dictate the importation of goods into Malaysia.

Deciphering Landed Costs

Landed cost represents the all-encompassing sum of expenses associated with importing goods into Malaysia, portraying the aggregate cost incurred before your products reach the Malaysian market. Critical components to consider encompass:

  • Product Price: The foundational cost of your goods. Historical and real-time pricing for relevant products in your industry.
  • Shipping: Fees linked to transporting your products to Malaysia. Freight and shipping company quotes, considering factors like volume and destination.
  • Duties: Taxes imposed on imports as they traverse the borders. Customs duty rates applicable to specific product categories and trade agreements.
  • Taxes: Additional levies, including Value Added Tax (VAT) or Goods and Services Tax (GST), applied to imported goods. Applicable tax rates, exemptions, and recent changes in the Malaysian tax landscape.
  • Fees: Supplementary charges such as currency conversion fees and handling charges. Financial records and agreements with relevant service providers.
Valuation Methods Unveiled

Accurate valuation of goods is pivotal for precise duty and tax calculations. Customs authorities employ various valuation methods, and awareness of these approaches is essential for importing into Malaysia. These methods include:

  • Transaction Value Method: Utilizing the actual transaction price paid or payable for the imported goods. Invoices and transaction documents showcasing the actual value of the goods.
  • Transaction Value of Identical Goods: Applicable when identical goods are concurrently sold for export to Malaysia. Comparative pricing information for identical goods in the Malaysian market.
  • Transaction Value of Similar Goods: Similar to the method above but involves similar goods rather than identical ones. Comparative pricing data for similar goods in the Malaysian market.
  • Deductive Value Method: Involves deducting specific costs from the resale price of the goods. Breakdown of costs deducted and resale prices for relevant goods.
  • Computed Value Method: Considers production costs, profits, and other expenses to establish the customs value. Production cost breakdowns, profit margins, and other relevant financial data.

A comprehensive understanding of the intricacies surrounding landed costs and import regulations, fostering informed decision-making in the cross border ecommerce landscape in Malaysia.


Beyond the diverse valuation methods employed for duty and tax calculations on imported goods, Malaysia incorporates a de minimis threshold that profoundly influences the taxation of incoming shipments. This threshold establishes the minimum value for shipments beneath which reduced or no taxes are applied. In the realm of cross border ecommerce in Malaysia, a nuanced understanding of this threshold is imperative for precise cost evaluations and effective pricing strategies.

Malaysia's De Minimis Threshold

As of the latest available information, Malaysia's de minimis threshold is set at MYR 500, equivalent to approximately USD 115. This threshold encompasses both the value of the shipped goods and associated shipping fees. Should the combined value, referred to as the Cost, Insurance, and Freight (CIF) value, exceed MYR 500, specific taxes and duties become applicable.

Tax and Duty Implications

For shipments surpassing the MYR 500 de minimis threshold, import duties and taxes come into play. The rates for these charges fluctuate based on the shipment's value and the type of tax applied:

  • Import Duties: Ranging from 0% to 25%, the import duties on such shipments hinge on the nature of the goods.
  • Sales & Services Tax (SST): Applied to the CIF value, SST rates fall between 5% to 10%. The standard rate is 10%, with a reduced 5% rate applicable to specific goods.

Crucially, these charges are computed based on the CIF value, encompassing the goods' value, shipping fees, and insurance fees. Consequently, meticulous documentation and transparent reporting of these values are imperative for adherence to Malaysian import regulations.

Comprehending and adhering to Malaysia's de minimis threshold and associated tax rates is foundational for crafting an effective cross border ecommerce strategy. By staying well-informed about these regulations, businesses can precisely calculate landed costs, formulate strategic pricing, and adeptly navigate the import landscape in Malaysia.


The participation of Malaysia in diverse trade agreements holds substantial advantages for cross border ecommerce enterprises. These agreements are designed to foster trade, diminish barriers, and create opportunities for streamlined import and export processes. Let's delve into key trade agreements involving Malaysia and explore their potential benefits for your ecommerce ventures:

ASEAN Free Trade Area (AFTA)

As an active member of the Association of Southeast Asian Nations (ASEAN), Malaysia contributes to the ASEAN Free Trade Area (AFTA), a regional coalition of ten countries. AFTA was established to promote economic integration among member nations. Within AFTA, import duties on qualifying goods traded among ASEAN member countries are gradually reduced or eliminated, facilitating the unhindered flow of goods and promoting cross border trade within the region.

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)

The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) involves 11 countries, including Malaysia, with the goal of creating a free trade area in the Asia-Pacific region, fostering economic integration and cooperation. By reducing trade barriers such as tariffs and import quotas, the CPTPP establishes favorable conditions for cross border trade. Malaysia's participation in the CPTPP enhances trade relationships and provides improved market access for ecommerce businesses.

Malaysia-Australia Free Trade Agreement (MAFTA)

The Malaysia-Australia Free Trade Agreement (MAFTA) is a bilateral pact fostering trade and economic collaboration between Malaysia and Australia. Under MAFTA, import duties on various goods are either reduced or eliminated based on the nature of the products. This agreement facilitates opportunities for Australian businesses seeking to expand their cross border ecommerce presence in Malaysia and vice versa.


Efficient ecommerce export logistics and compliance are vital for success in the Malaysian market. Here are key considerations to ensure a streamlined and compliant process:

Select Reliable Shipping Partners:

Choose reputable shipping companies with expertise in international logistics and a proven track record of secure and timely deliveries. Reliable partners contribute to meeting delivery deadlines and fostering positive customer experiences.

Understand Shipping Costs:
  • While shipping costs are crucial, be aware of potential additional fees:
  • Tracking Fees: Some courier services offer tracking options for an extra fee, providing transparency and enhancing customer trust.
  • Insurance Fees: Consider insuring high-value shipments to protect against loss or damage during transit.
  • Fuel Surcharges: Fluctuating fuel prices may lead to additional surcharges, impacting overall shipping expenses.
Ensure Accurate Documentation:

Accurate documentation is essential for customs clearance and regulatory compliance. Be prepared with the necessary documents for each shipment:

  • Commercial Invoices: Provide detailed invoices outlining the goods, their value, and origin.
  • Packing Lists: Include comprehensive lists of package contents to aid customs inspections.
  • Certificates of Origin: Certify the origin of goods, influencing tariff rates and trade agreement eligibility.
  • Shipping Labels: Clearly display essential shipment details, such as tracking numbers and delivery addresses.

Navigating customs procedures, adhering to import regulations, and addressing logistics intricacies are critical for the success of your cross border ecommerce business in Malaysia. Paying attention to detail, ensuring regulatory compliance, and prioritizing customer satisfaction will contribute to the smooth operation and thriving online presence of your business. Consider partnering with a comprehensive logistics provider to optimize and streamline your ecommerce export processes.

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