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Enhancing Fulfillment Performance: The Power of Software, Service, and SLAs

Phuc Le
August 4, 2023

In today's fast-paced business world, efficient order fulfillment is crucial for maintaining customer satisfaction and staying competitive. Many businesses face the decision of whether to handle fulfillment in-house or outsource it to a specialized fulfillment service provider. To make an informed choice, it's essential to consider several critical factors.Choosing whether to use fulfillment services is a critical decision that can significantly impact your business's success. By carefully considering cost analysis, fulfillment expertise, and customer experience, businesses can make an informed choice that optimizes their fulfillment operations, enhances customer satisfaction, and sets the stage for sustainable growth and success in today's competitive marketplace. 



Using fulfillment services offers businesses a plethora of benefits, including cost efficiency, time optimization, scalability, global reach, improved customer satisfaction, and access to specialized expertise. By outsourcing fulfillment operations, businesses can focus on their core competencies, drive innovation, and seize growth opportunities, ultimately unlocking their full potential for success in today's competitive marketplace. The data-backed evidence supports the notion that fulfillment services are a strategic investment for businesses looking to streamline operations, improve customer experience, and thrive in a dynamic business environment.

1. Enhanced Cost Efficiency:

Utilizing fulfillment services can lead to significant cost savings for businesses. Businesses can leverage the established infrastructure and expertise of fulfillment providers. The shared resources and economies of scale allow fulfillment service providers to offer cost-effective solutions, including reduced shipping rates and bulk purchase discounts on packaging materials. This translates into a more streamlined fulfillment process and overall cost efficiency for businesses.

Utilizing fulfillment services can lead to significant cost savings for businesses. According to a study by the University of Southern California, outsourcing fulfillment can result in up to 40% lower operational costs compared to in-house fulfillment. (Source: USC Marshall School of Business). By leveraging the established infrastructure and expertise of fulfillment providers, businesses can avoid large upfront investments in warehouses, technology, and workforce. Additionally, fulfillment services often negotiate bulk shipping rates with carriers, passing on cost savings to businesses.

2. Time Optimization:

Time is a valuable asset in the fast-paced business landscape. Outsourcing fulfillment tasks to experts allows businesses to free up time that would otherwise be spent on tedious logistics and administrative activities. This time optimization enables businesses to focus on core competencies, strategic planning, and customer relationship management. With fulfillment services handling the intricacies of order processing, packaging, and shipping, businesses can allocate more time and energy to drive growth and innovation. Time is a valuable asset in the fast-paced business landscape. A study conducted by eMarketer found that businesses that outsource fulfillment tasks save an average of 120 hours per month on fulfillment-related activities. (Source: eMarketer)

Outsourcing fulfillment to experts allows businesses to focus on core competencies and strategic growth initiatives. Instead of dealing with the complexities of order processing and shipping, businesses can allocate more time to marketing, product development, and customer engagement, leading to improved business agility and accelerated growth.

3. Scalability and Flexibility:

Business demands can fluctuate based on seasonal trends, promotions, or unexpected spikes in orders. Fulfillment service providers offer scalability and flexibility, allowing businesses to adapt quickly to changing needs. During peak seasons, fulfillment services can ramp up operations to handle increased order volumes. Conversely, during slower periods, businesses can avoid overstaffing and resource wastage, aligning costs with actual demand.

Business demands can fluctuate based on seasonal trends, promotions, or unexpected spikes in orders. Fulfillment service providers offer scalability and flexibility to cater to these fluctuations. According to a survey by Invesp, 94% of businesses reported that outsourcing fulfillment provided them with the scalability needed to handle fluctuating order volumes effectively. (Source: Invesp)

During peak seasons, fulfillment services can quickly ramp up operations and staffing to accommodate increased order volumes. Conversely, during slower periods, businesses can avoid overstaffing and resource wastage, aligning costs with actual demand.

4. Global Reach and Market Expansion:

For businesses seeking to expand their reach into new markets, fulfillment services are an invaluable asset. Reputable fulfillment providers often have a well-established network of warehouses and shipping carriers that span the globe.By leveraging the global reach of fulfillment providers, businesses can tap into international markets without the burden of establishing physical operations in each location. This opens up new growth opportunities and allows businesses to cater to a wider customer base. According to a study by DHL, businesses using fulfillment services reported a 30% increase in international sales. (Source: DHL)

5. Improved Order Accuracy and Customer Satisfaction:

Fulfillment service providers are equipped with advanced technology and streamlined processes, which significantly reduce order processing errors. This leads to enhanced order accuracy and a seamless customer experience. When customers receive their orders promptly and error-free, it fosters higher levels of satisfaction and increases the likelihood of repeat business and positive word-of-mouth referrals. A report by Multichannel Merchant revealed that businesses using fulfillment services experienced a 50% reduction in order errors. (Source: Multichannel Merchant)

6. Expertise and Specialized Knowledge:

Fulfillment service providers are experts in logistics and supply chain management. A survey by McKinsey found that 83% of businesses reported that outsourcing fulfillment gave them access to specialized expertise. (Source: McKinsey)

Partnering with fulfillment services gives businesses access to industry-leading best practices, technology advancements, and supply chain optimization strategies. This enables businesses to enhance their fulfillment processes and ensure a seamless and efficient order fulfillment experience for their customers.


As companies strive to meet customer demands efficiently and exceed expectations, the integration of software, exceptional service, and well-defined Service Level Agreements (SLAs) emerges as the ultimate trifecta for enhancing fulfillment performance.

1. Unleashing The Potential Of Software Solutions - Wms & Oms

Unleashing The Potential Of Software Solutions - Wms & Oms

In the fast-paced and competitive business landscape, the efficient management of order fulfillment is essential for success. Fulfillment software solutions, particularly Warehouse Management Systems (WMS) and Omni-Channel Management Systems, have emerged as powerful tools to optimize and streamline fulfillment operations. In this post, we will explore the potential of these two software solutions and how they unleash a new realm of possibilities for businesses.

1.1. Warehouse Management System (WMS): Streamlining Warehouse Operations

A Warehouse Management System (WMS) is a sophisticated software solution designed to optimize warehouse operations and improve inventory management. By leveraging the potential of WMS, businesses can unlock the following benefits:

  • Real-Time Inventory Visibility: WMS provides a real-time view of inventory levels, locations, and movement trends. This visibility empowers businesses to make informed decisions, ensuring optimal stock levels and reducing the risk of stockouts or overstock situations. According to a survey by Statista, 43% of supply chain professionals cited real-time inventory visibility as a top priority in their logistics strategies. (Source: Statista)
  • Order Picking Optimization: WMS utilizes advanced algorithms to optimize order picking processes, reducing travel time and increasing overall picking efficiency. This results in faster order fulfillment, improved accuracy, and enhanced customer satisfaction. A study conducted by the Material Handling Institute (MHI) found that businesses using WMS experienced an average of 20% improvement in order picking accuracy and efficiency. (Source: MHI)
  • Inventory Tracking and Traceability: WMS enables businesses to track inventory from receipt to shipment, ensuring complete traceability and accountability. This capability is particularly valuable for industries with strict regulatory requirements or those dealing with perishable or high-value items. 
  • Labor Efficiency: By automating and streamlining various warehouse tasks, WMS increases labor efficiency and reduces manual errors. This, in turn, minimizes operational costs and frees up valuable human resources for more strategic endeavors. According to a survey by Zebra Technologies, companies that have implemented a WMS reported a 22% reduction in labor costs and a 26% increase in productivity. (Source: Zebra Technologies)

1.2. Omni-Channel Management System: Seamlessly Integrating Sales Channels

As businesses expand their reach across multiple sales channels, managing order fulfillment efficiently becomes increasingly complex. An Omni-Channel Management System brings together all sales channels under one centralized platform, unleashing the following advantages:

  • Centralized Order Processing: With an Omni-Channel Management System, businesses can manage orders from various sources, such as e-commerce websites, marketplaces, and physical stores, in a single unified dashboard. This streamlines order processing and eliminates the need for manual data entry. A study by Forrester found that companies with centralized order management saw a 61% increase in order fulfillment accuracy and a 38% reduction in order cycle times. (Source: Forrester)
  • Inventory Synchronization: Omni-Channel Management Systems ensure that inventory levels are synchronized across all sales channels in real-time. This prevents overselling, reduces the risk of stockouts, and enhances the overall customer experience. According to a report by NRF and Microsoft, 86% of retailers believe that inventory accuracy across all channels is essential to their success. (Source: NRF and Microsoft)
  • Consistent Customer Experience: By providing a seamless shopping experience across all channels, businesses can deliver a consistent brand message and customer service. This fosters brand loyalty and increases customer retention rates. According to Salesforce, 76% of customers expect companies to understand their needs and expectations across channels. (Source: Salesforce)
  • Data-Driven Insights: Omni-Channel Management Systems generate valuable insights into sales performance, customer behavior, and channel profitability. Businesses can use this data to optimize marketing strategies, identify high-performing channels, and focus resources where they yield the highest returns.  A study by Deloitte revealed that companies using omni-channel analytics were 23 times more likely to acquire customers, six times more likely to retain them, and 19 times more likely to achieve profitability. (Source: Deloitte)

Fulfillment software solutions, such as Warehouse Management Systems and Omni-Channel Management Systems, unlock the potential for businesses to achieve operational excellence and deliver exceptional customer experiences. Leveraging the capabilities of WMS streamlines warehouse operations, enhances inventory management, and increases labor efficiency.

On the other hand, adopting an Omni-Channel Management System enables businesses to seamlessly manage multiple sales channels, synchronize inventory, and deliver a consistent shopping experience. Together, these fulfillment software solutions propel businesses towards greater success in a rapidly evolving marketplace, where efficient order fulfillment and superior customer service are critical differentiators.

2. Elevating Fulfillment Excellence through Exceptional Service

Omni-Channel Management System: Seamlessly Integrating Sales Channels

In the fast-paced and customer-centric world of commerce, fulfillment excellence is a critical differentiator for businesses seeking to stand out from the competition. One of the key drivers of fulfillment excellence is delivering exceptional service throughout the entire order fulfillment process. In this post, we will explore how exceptional service elevates fulfillment excellence and drives customer satisfaction and loyalty.

  • Personalized Customer Support:

Exceptional service begins with personalized customer support that is responsive, empathetic, and tailored to individual needs. Businesses that prioritize customer interactions and go the extra mile to address inquiries and concerns promptly and professionally create a positive impression. According to a study by HubSpot, 93% of customers are more likely to make repeat purchases from companies with excellent customer service. (Source: HubSpot)

  • Transparent Order Communication:

Keeping customers informed about their order status and any potential delays is paramount. Transparent communication throughout the fulfillment process builds trust and reduces customer anxiety. A survey by Narvar found that 80% of customers are more likely to purchase from a brand that provides proactive updates during the shipping process. (Source: Narvar)

  • Fast and Accurate Order Processing:

Timely order processing and accurate order fulfillment are fundamental to exceptional service. Customers appreciate businesses that can deliver on their promises promptly. A study by Salesforce reported that 64% of consumers expect companies to respond to and interact with them in real-time. (Source: Salesforce) Streamlined order processing not only enhances customer satisfaction but also reduces the likelihood of order errors and returns.

  • Hassle-Free Returns and Exchanges:

Handling returns and exchanges with efficiency and empathy is a crucial aspect of exceptional service. A customer-friendly returns policy and a hassle-free process can turn a potentially negative experience into a positive one, fostering customer loyalty. According to UPS, 73% of customers are likely to continue doing business with a company if they have a positive returns experience. (Source: UPS)

  • Proactive Problem Solving:

Anticipating and addressing potential issues before they become problems is a hallmark of exceptional service. Proactively identifying and resolving fulfillment challenges, such as inventory discrepancies or shipping delays, demonstrates a commitment to customer satisfaction. According to a study by Help Scout, 82% of customers reported that they have stopped doing business with a company due to poor customer service. (Source: Help Scout)

  • Going Above and Beyond Expectations:

Exceeding customer expectations leaves a lasting impression and creates brand advocates. Businesses that go above and beyond in terms of service, whether through surprise gifts, handwritten notes, or personalized packaging, create a memorable experience that customers are likely to share with others. According to a study by Bain & Company, customers who have a positive emotional experience are more than twice as likely to recommend a company. (Source: Bain & Company)

Exceptional service is the linchpin of fulfillment excellence. By providing personalized customer support, transparent communication, efficient order processing, hassle-free returns, proactive problem-solving, and going above and beyond expectations, businesses can elevate their fulfillment operations and create a loyal customer base. In today's competitive landscape, fulfillment excellence through exceptional service is not only a competitive advantage but also a pathway to sustainable business growth and success.

3. Harnessing the Strength of Service Level Agreements (SLAs)

Harnessing the Strength of Service Level Agreements (SLAs)

In the world of business, where customer expectations are continually rising, Service Level Agreements (SLAs) have emerged as a powerful tool for ensuring exceptional service delivery. SLAs are contractual commitments that define the level of service a customer can expect from a service provider. By harnessing the strength of SLAs, businesses can enhance customer satisfaction, build trust, and elevate their overall performance. In this post, we will explore the benefits and strategies for effectively utilizing SLAs to drive success.

  • Setting Clear Expectations:

SLAs serve as a roadmap for both the service provider and the customer, clearly outlining the agreed-upon performance metrics and standards. By setting clear expectations, businesses can avoid misunderstandings and ensure alignment between service providers and customers. A study by Aberdeen Group found that organizations with well-defined SLAs experienced a 91% customer retention rate. (Source: Aberdeen Group)

  • Driving Accountability:

SLAs hold both parties accountable for their commitments. For service providers, SLAs act as a performance benchmark, driving them to deliver on their promises consistently. On the other hand, customers are assured of receiving the level of service they have contracted for. The accountability fostered by SLAs encourages proactive problem-solving and the continuous improvement of services.

  • Improving Customer Satisfaction:

When SLAs are well-crafted and adhered to, they lead to improved customer satisfaction. The reliability and consistency of service fostered by SLAs instill confidence in customers and strengthen their loyalty to the brand. A study by Zendesk found that businesses with SLAs in place had a 71% higher customer satisfaction rate compared to those without SLAs. (Source: Zendesk)

  • Enhancing Communication:

SLAs facilitate open and transparent communication between service providers and customers. Regular performance reviews and SLA reporting help identify areas for improvement and prompt discussions on service enhancements. By fostering two-way communication, businesses can gain valuable feedback and insights to refine their offerings.

  • Crisis Management and Risk Mitigation:

SLAs serve as a contingency plan during unexpected crises or service disruptions. By defining procedures for handling emergencies, businesses can mitigate risks and minimize the impact on customers. A well-defined SLA can also outline the steps for compensation or resolution in case of service failures, reassuring customers and preserving brand reputation.

  • Empowering Negotiations and Partnerships:

SLAs are not one-size-fits-all; they are customizable to meet the unique needs of different customers. During negotiations, SLAs can be tailored to strike a balance between customer expectations and service provider capabilities. SLAs also foster strong partnerships, as they create a mutual understanding of priorities and objectives.


Service Level Agreements (SLAs) are a powerful tool that empowers businesses to deliver exceptional service, improve customer satisfaction, and build long-lasting relationships. By setting clear expectations, driving accountability, enhancing communication, and preparing for crises, businesses can harness the strength of SLAs to achieve fulfillment excellence and set themselves apart in today's competitive market. Through effective utilization of SLAs, businesses can not only meet customer expectations but also exceed them, propelling their growth and success in a customer-centric business environment.


More Insights

February 21, 2024

Strategic Fulfillment: The Competitive Edge of SPX Express for Sellers

In the retail landscape of Southeast Asia, the e-commerce sector is experiencing rapid expansion and emerging as a dominant force. Several factors are propelling this surge, including the widespread availability of smartphones and internet connectivity, a notable increase in online shopping preferences, and the escalating disposable income among consumers in the region. A pivotal challenge confronting e-commerce enterprises in Southeast Asia is the imperative need for swift and dependable fulfillment services. The mounting expectations of consumers for expedited shipping times underscore the significance of prompt order fulfillment, as it significantly influences customer loyalty. Shopee, a prominent e-commerce platform with a strong presence in Southeast Asia spanning 11 countries, boasts a user base of 375 million as of 2022. Shopee actively expands its reach by leveraging a network of warehouses and its flagship logistics service, SPX Express, which is made available to e-commerce sellers on the platform. This article aims to dissect the manifold contributions of SPX Express to the growth of e-commerce sellers, outlining when opting for this service is advantageous and exploring alternative strategies to complement your e-commerce business.


Introducing SPX Express, the designated logistics partner for businesses registered on Shopee. Beyond its extensive array of shipping services, SPX Express boasts a robust network of warehouses, aiding sellers in efficiently handling their inventory and addressing the fulfillment requirements of consumers in the region. Benefiting from Shopee's extensive infrastructure, featuring over 1,000 warehouses and delivery centers throughout Southeast Asia, SPX Express enables sellers to establish competitive fulfillment timelines within the region.


SPX Express extends a spectrum of advantages to e-commerce enterprises, fostering operational efficiency, heightened customer satisfaction, and the realization of business objectives. The following features delineate these benefits:
1. Expedited Delivery Services:
SPX Express prioritizes fast and efficient delivery, leading to an impressive average delivery time reduction of 25% compared to industry standards. The extensive network of delivery partners ensures that parcels reach over 300 million customers across Southeast Asia within an average of 2 days, significantly contributing to heightened customer satisfaction.
2. Accelerated Payouts:
Data analysis reveals that SPX Express expedites payouts with a processing time 30% faster than industry averages. Sellers using SPX Express experience a consistent decrease in the time it takes to receive payments for their orders, allowing for quicker reinvestment in business operations.
3. Prudent Goods Handling:
BENEFITS OF SPX EXPRESS FOR SELLERS Rigorous quality control measures implemented by SPX Express have resulted in a remarkable 90% decrease in reported incidents of damaged or lost goods during transit. With convenient drop-off points and precise return procedures, the company ensures that products maintain their integrity from warehouse to customer, fostering trust and customer satisfaction.
4. Cost-Effective Shipping Solutions:
Comparative analysis indicates that SPX Express offers shipping rates 15% lower than the industry average. Sellers can pass on these savings to customers without compromising profit margins, making their products more competitively priced and expanding market reach.
5. Streamlined Shipping Documentation:
Implementation of automated air waybills by SPX Express has led to a 20% reduction in processing time, significantly streamlining the shipping process. This not only saves time and effort for sellers but also minimizes errors, ensuring a smoother order fulfillment process.
6. Deferred Payment Option:
Transaction data showcases a 40% increase in completed purchases when sellers offer deferred payment options through SPX Express. This customer-centric approach enhances convenience and positively influences purchasing behavior, resulting in a notable boost in overall sales and revenue.
7. Accommodation of Bulky Deliveries:
SPX Express's flexibility in accepting bulky deliveries has led to a 25% increase in the variety of products offered by sellers. This adaptability allows businesses to tap into diverse product categories, satisfying a broader range of customer needs and contributing to increased satisfaction and loyalty.


Shopee's SPX Express offers a streamlined and user-friendly approach for sellers to manage shipping and delivery processes. Below is a detailed step-by-step breakdown of the typical operational sequence:
1. Order Preparation and Packaging:
Sellers, upon receiving an order, are prompted to meticulously prepare the parcel, referencing the attached order details. Utilizing the provided Air Waybill (A6 size) from the Shopee Seller Centre is crucial. Proper packaging with materials like bubble wrap or void fillers is emphasized to ensure the safe transit of products. It is important to note that the shipment of liquid and fragile items is undertaken at the seller's risk.
2. Pick-up Option:
Eligible sellers can leverage the pick-up service, eliminating the need for any upfront payment. The availability of this service is determined by the seller's location and compliance with specific eligibility criteria, providing a convenient option for those meeting the criteria.
3. Delivery by SPX Express:
Once the parcel meets the specified delivery terms and conditions, SPX Express takes charge of the delivery process, ensuring a prompt and reliable shipment to the designated recipient. This step ensures a seamless and efficient customer experience.
4. Payment Release:
Shopee triggers the release of the order payment balance to the seller upon confirmation of the buyer receiving the parcel. This mechanism ensures a secure and reliable transaction process, enhancing trust between sellers and buyers in the Shopee ecosystem.
5. Adjustment for Shipping Fees:
Should the actual shipping fee determined by SPX Express surpass the estimated fee based on the weight set by the seller in product listings, Shopee makes a deduction for the excess shipping fee from the seller's payout. The remaining balance is then released to the seller, maintaining transparency and fairness in the fee structure.
6. Pick-Up Eligibility:
The SPX Express Pick-Up option is a targeted offering exclusively available for West Malaysia sellers. To qualify, sellers must meet specific criteria, including maintaining an average daily order count of ten or more paid orders in the last 30 days. This eligibility requirement ensures that the pick-up service is extended to active and consistent sellers.


While SPX Express presents a compelling solution for many e-commerce businesses, it's crucial to recognize that it may not align perfectly with every operational need. Factors such as shipping costs, specific delivery requirements, or regional constraints can influence your decision-making process. Should you be in search of alternative fulfillment options, consider the following promising alternatives:
1. In-house Fulfillment:
Opting for in-house fulfillment means taking charge of every aspect of order fulfillment, encompassing tasks from packing and shipping to managing returns. Although this approach offers complete control and potential cost savings, it demands substantial time, resources, and dedicated space.
2. Third-party Logistics (3PL) Providers:
When specific requirements aren't fully met, exploring the services of a third-party logistics provider (3PL), is a viable option. A 3PL can provide tailored solutions, specialized handling, and additional services crucial for the growth of your business. Whether it involves warehousing, inventory management, or customized shipping solutions, a 3PL can complement your shipping strategy and address any gaps that SPX Express might leave.
3. Local Delivery Services:
For local businesses or those catering to a concentrated customer base, leveraging local delivery services like Lalamove and GrabExpress can prove cost-effective and efficient. These services offer on-demand delivery solutions, often facilitating same-day or within-a-few-hours delivery, enhancing the overall customer experience.
4. Dropshipping:
Embracing the dropshipping model involves collaborating with a supplier who manages the storage and direct shipping of your products to customers. While this eliminates the need for inventory management and shipping handling, it may result in lower profit margins and limited control over product quality and shipping times. Careful consideration is advised before opting for this model. In evaluating these alternatives, it's essential to align them with your business's unique requirements, considering factors such as scalability, cost-effectiveness, and the level of control you desire over the fulfillment process.
February 21, 2024
Phuc Le
Content Writer at Amilo
February 20, 2024

10 Creative Packaging Solutions To Elevate Small Business Brands

Even when customers are aware of the contents of a package from their online order, there remains an element of excitement that contributes to a memorable unboxing experience. This is attributed to the ability of small business owners to incorporate distinctive and thoughtfully designed packaging materials, such as layers of logo-branded tissue paper or brand-aligned colored packing tape on the seams of a cardboard box, to enhance brand recognition. The choice of cardboard, typeface, and inserts by a business can convey crucial packing information, influence sales, and function as a powerful marketing tool. Effective packaging not only adds value to the product but also entices retailers to showcase your products on their shelves. If you're uncertain about the type of packaging that would best  introduce your small business to customers, here are some creative ideas to consider.


1. Personalized Bags and Boxes:
Even if your product could be securely shipped in a simple mailer, adding a personal touch with customized bags and boxes can elevate your packaging game. Whether featuring your branded logo, a catchy slogan, or your company's name, incorporating these elements  on your shipping materials instantly sets your packaging apart from the competition. Explore design and customization options with platforms like Hero to create a unique packaging identity for your small business.
2. Environmentally Friendly Inserts:
While custom stickers, samples, and coupons are fun, some customers may view them as less eco-friendly. Consider using compostable or recyclable inserts made from natural materials to align with environmentally conscious consumer preferences. This not only helps protect the planet but also communicates your brand's commitment to sustainability.
3. Minimal Packaging:
Simplify your packaging strategy by opting for minimal packaging. Ever received a box within a box within another box? Streamline your packaging by eliminating unnecessary layers and shipping your product within a single layer of a cardboard box. Rothy's, a notable shoe brand, successfully adopts this approach, shipping its products exclusively in shoeboxes, reducing waste and supporting sustainability.
4. Special Instructions:
Enhance the customer experience by providing clear and stress-free instructions for products that require specific steps. Inkbox, a retailer of semi-permanent tattoos, includes detailed instructions on how to apply the chosen print to the skin. This thoughtful approach not only simplifies the customer experience but also aligns with the brand's commitment to using more recyclable materials in its packaging.
5. Community-Centered Artwork:
Infuse your package design with community spirit by tapping into artistic talent connected to your brand. Consider running online contests via social media to source crowdsourced art that aligns with your brand's identity. This not only fosters deeper connections with your customer base but also showcases their talents, creating a unique and engaging packaging experience.
6. Physical Newsletters:
Go beyond the digital realm by including exclusive content in your packages, such as printed newsletters, postcards featuring recent photo campaigns, and behind-the-scenes stories. Farewell Frances, for instance, enhances its brand image by providing customers with postcards of recent photo campaigns, offering a tangible and unique addition to the branded packaging experience.
7. Tape Options:
Packing tape doesn't have to be plain and drab. Use tape as an opportunity to add a signature touch to your packaging. Whether it's a fluorescent neon stripe, a logo image, or stickers, incorporating signature colors or imagery can reinforce your brand identity. Aligning tape options with other materials inside the package, like inserts and tissue paper, creates a cohesive and visually appealing packaging concept.
8. Custom Notes:
A handwritten thank-you note is a personal touch that goes a long way in building a positive brand experience. Take inspiration from Journ, a beauty products maker, by adding personalized information, customer names, or product inspiration to express gratitude for their support. While scaling this approach may present challenges, it remains a powerful way to connect with customers on a personal level.
9. Highlighting Artisans and Creators:
If the identity of your goods' creators is integral to your brand, incorporate graphics, photographs, or notes that tell the story of how your products are made. Public Myth, a sustainable clothing brand, exemplifies this by showcasing the ethical and on-site production of its apparel, fostering a deeper human connection with the brand and emphasizing social and environmental responsibility.
10. Tissue Paper:
Tissue paper is a key element in the unboxing experience. Incorporate signature brand colors by opting for customized or bold tissue paper. Alternatively, consider using off-the-beaten-path craft paper to wrap products securely during shipment. Platforms like Digiwrap offer digital printing resources to help you create unique and eye-catching tissue paper designs that represent your brand effectively.


The right packaging not only protects your items during shipping but also contributes to a positive customer experience. Let's delve into three essential types of packaging options that can enhance the shipping process for your ecommerce business.
1. Corrugated Cardboard Boxes:
Corrugated cardboard boxes stand as the stalwart guardians of your products in transit. Known for their durability and strength, these boxes provide a robust shield against external forces, ensuring that your items arrive at their destination in pristine condition. Their versatility allows for easy customization, making it possible to tailor the size and design according to the specific needs of your products. Corrugated cardboard is not only a reliable choice but also eco-friendly, as it is recyclable and can be sourced from sustainable materials.
2. Padded Mailers:
When it comes to combining protection with flexibility, padded mailers take center stage. These lightweight yet resilient packaging solutions offer a cushioned layer of protection, ideal for safeguarding delicate or smaller items. Padded mailers are available in various sizes, accommodating a wide range of products. The cushioning material, often composed of bubble wrap or padded foam, absorbs shocks and impacts during transit, preventing damage to your merchandise. Their slim profile also helps reduce shipping costs, making them an efficient choice for businesses mindful of both product safety and cost-effectiveness.
3. Bags and Mailers:
For a more streamlined and space-efficient packaging solution, bags and mailers are an excellent option. These options are particularly suitable for clothing, accessories, and lightweight items. Poly mailers, for example, are made from durable materials that resist tearing and moisture, providing basic protection while offering a cost-effective shipping solution. Additionally, these options are available in various colors and can be customized with your branding, adding a touch of professionalism to your packages. Their flexibility also allows for easy storage, an important consideration for businesses with limited space.


The assortment of custom packaging options varies based on the nature of the product being sold. Before honing in on specific packaging choices, the primary step involves a thoughtful consideration of your business, where you identify your brand values and the messaging you intend to convey. Among the values that play a pivotal role in shaping custom packaging decisions are:
1. Sustainability:
For businesses committed to sustainable practices, packaging choices must align with environmental values. Opting for recycled, organic, or handmade materials showcases a commitment to eco-friendly practices. Additionally, environmentally conscious small business owners may explore options such as compostable materials, shipping in smaller-sized packages to minimize waste, and purchasing carbon-neutral credits to offset the environmental impact of shipping.
2. Social Responsibility:
A business's social impact initiatives influence not only the products offered but also how they are made and packaged. For instance, if your mission involves supporting independent artists, uplifting artisans, or contributing a portion of sales to a social cause, these social responsibility efforts can be reflected in packaging. Incorporating graphics, inserts, colors, and design elements can tell a broader story and emphasize the brand's commitment to social causes.
3. Cost Efficiency:
For businesses prioritizing cost efficiency, the goal may be to keep expenses at a minimum to offer better value to customers. This approach entails using streamlined, simple, and inexpensive packaging without unnecessary frills. The focus is on delivering quality products while maintaining a cost-effective packaging strategy, allowing the business to pass on savings to both existing and new customers. By understanding and aligning with these core values sustainability, social responsibility, and cost efficiency—you can make informed decisions about your custom packaging that not only protect your products but also resonate with your target audience and contribute to the overall success of your business.
February 20, 2024
Phuc Le
Content Writer at Amilo
February 2, 2024

Unlocking Success on Shopee: The Strategic Power of SKUs in E-Commerce Operations

Beyond mere alphanumeric codes, Stock Keeping Units (SKUs) play a pivotal role in Shopee's ecosystem. Effectively managing SKUs translates to heightened operational efficiency, a more seamless order fulfillment process, and the timely replenishment of inventory—all contributing to the success of e-commerce sellers. SKUs transcend their role as simple codes or internal product identifiers; they serve as the linchpin, unlocking a realm of strategic advantages. This article delves deep into the intricate choreography of SKUs, shedding light on how they influence inventory dynamics, streamline order fulfillment, and ultimately shape an enhanced customer experience within your Shopee Shop. Offering insights from the foundational to the advanced, this guide serves as your compass in navigating the world of SKUs and maximizing their potential on Shopee. It ensures that your e-commerce business not only stands out but thrives in a competitive landscape.


SHOPEE SKU INTRODUCTION In the Shopee marketplace, SKU, which stands for Stock Keeping Unit, is a unique alphanumeric code assigned to each individual product within your inventory. This code serves as a valuable identifier, streamlining and organizing products for easy management. The significance of SKUs becomes evident in effective inventory management. They play a pivotal role in distinguishing between similar products, enabling precise tracking, restocking, and comprehensive sales analysis. For example, in the apparel sector, a single design available in various sizes and colors would be assigned different SKUs, ensuring accurate control of stock levels and facilitating efficient order fulfillment. Consider a smartphone model as another example. The SKU for the 128GB variant might be “IPH8-128GB-BLK,” distinguishing it from the 64GB version (“IPH8-64GB-BLK”). This differentiation proves essential for maintaining efficient stock control and ensuring accurate customer order fulfillment. A profound understanding of SKU intricacies is essential for Shopee sellers aspiring to achieve seamless operations and customer satisfaction.


Effective inventory management is paramount for success, with SKU tracking playing a pivotal role in identifying, replenishing, and monitoring stock, as well as managing returns. Shopee offers a robust platform for sellers to showcase their products, and comprehending the nuances of Stock Keeping Units (SKUs) is fundamental to effective inventory management on Shopee. In this comprehensive guide, we will explore the intricacies of creating and managing SKUs to optimize your e-commerce operations.
1. Live SKUs: Ensuring Product Visibility
The term "Live SKUs" pertains to products currently published and available for purchase by customers. These active listings contribute to your store's visibility on Shopee. Regularly monitoring and updating Live SKUs is crucial to ensure that customers have access to the latest and in-stock products. An analysis of Shopee's search algorithm shows a 20% increase in product visibility for listings with live SKUs compared to those without. Improved product visibility leads to a 15% higher click-through rate (CTR) and a 10% increase in conversion rates.
2. Delisted & Suspended SKUs: Managing Unavailable Products
Delisted and Suspended SKUs refer to products no longer available to shoppers. Delisting occurs when you intentionally remove a product, while suspension may result from policy violations or other issues. Properly managing these SKUs is essential for maintaining a clean and compliant storefront. Compliance with Shopee's product removal policies results in a 30% reduction in delisted and suspended SKUs. Stores with clean, compliant storefronts experience a 25% increase in positive customer reviews and ratings.
3. SKUs Out of Stock: Addressing Zero Quantities
"SKUs Out of Stock" are products with zero quantity. This status is crucial information for sellers to prevent overselling and manage customer expectations. Regularly updating inventory to reflect accurate stock levels is essential to avoid disappointing customers with out-of-stock items. Sellers consistently updating out-of-stock SKUs witness a 15% decrease in customer complaints related to unfulfilled orders. Timely inventory updates lead to a 20% improvement in customer satisfaction scores.
4. SKUs with Low Stock: Preventing Stockouts
Monitoring "SKUs with Low Stock" is vital for proactive inventory management. These are products with low quantities, signaling the need for restocking or adjusting marketing strategies to promote alternative items. Preventing stock outs is crucial for maintaining customer satisfaction and trust. Stores actively monitoring SKUs with low stock experience a 25% decrease in stockout incidents. Proactive inventory management correlates with a 30% boost in repeat customer purchases.
5. On-demand SKUs: Streamlining Order Fulfillment
"On-demand SKUs" are products requested from suppliers only when an order is received. This strategy streamlines inventory, reducing the risk of overstocking while ensuring prompt order fulfillment. Managing on-demand SKUs requires close coordination with suppliers to maintain a seamless order fulfillment process. Sellers adopting an on-demand SKU strategy report a 40% reduction in excess inventory, minimizing holding costs. Efficient order fulfillment through on-demand SKUs results in a 15% improvement in order processing times.


Creating effective Stock Keeping Units (SKUs) is a critical aspect of optimizing inventory management on Shopee. A well-designed SKU system not only streamlines backend operations but also contributes to an enhanced shopping experience for your customers. Here's a detailed guide on generating and managing SKUs for your products on Shopee.
1. Define Your Product Categories
Begin by categorizing your products into logical groups, considering factors such as product type, brand, and customer preferences. For instance, if you sell clothing, categorize products based on garment type (shirts, pants, etc.) or seasonal collections.
2. Establish a Consistent Naming Convention
Develop a uniform naming convention for SKUs that aligns with your brand and provides meaningful information. Include abbreviations for product features, such as material or special features. For example, use "COT-SHRT-BLU" for a blue cotton shirt.
3. Incorporate Unique Identifiers
Include product identifiers like GTIN numbers or internal codes in your SKUs for uniqueness and traceability. This ensures accurate tracking and minimizes errors. For example, "GTIN123456789-SHRT-BLK" for a black shirt with a specific GTIN.
4. Utilize Alphanumeric Combinations
Create alphanumeric SKUs that offer flexibility and scalability. Combine letters and numbers to allow for easy organization and expansion of your product range. For example, "ABC123-SHIRT-RED" for a red shirt in a specific product line.
5. Consider Seasonal or Time-Based Codes
If your inventory experiences seasonal changes or frequent product launches, incorporate date-based elements into your SKUs. This helps in tracking product lifecycles and managing limited-time collections. For instance, "SUM21-DRESS-YEL" for a yellow dress from the summer collection.
6. Account for Variants and Attributes
Include variant details in your SKUs for products with different attributes like size, color, or material. This ensures unique identification for each product variation, facilitating efficient inventory management. For example, "SML-BLU-COT-SHORT" for a small blue cotton shirt.
7. Regularly Review and Update SKUs
Conduct regular reviews of your SKU system as your product catalog evolves. Update SKUs when discontinuing products, introducing new ones, or modifying existing items. This practice ensures accuracy and efficiency in inventory management over time.
8. Test Your SKU System
Before implementing the SKU system across your entire inventory, conduct pilot tests on a smaller scale. Identify and address any issues to ensure a smooth transition to the new system, minimizing disruptions in operations.
9. Document Your SKU System
Create comprehensive documentation outlining your SKU system, including naming conventions, identifiers, and any rules for SKU generation. This documentation serves as a reference for you and your team, promoting consistency and reducing the likelihood of errors.
10. Integrate SKUs into Shopee’s Platform
Seamlessly integrate your SKU system into Shopee's platform using the inventory management tools provided. Update or assign SKUs to your products to align your backend organization with Shopee's requirements, ensuring a cohesive and efficient online selling experience.


Efficient management of Stock Keeping Units (SKUs) is pivotal for the success of your Shopee e-commerce venture. By optimizing SKU processes, you not only ensure a well-organized inventory but also contribute to the overall smooth operation of your business. Here are valuable tips to enhance your SKU management: S Sellers consistently monitoring Quantity to Ship for On-demand SKUs demonstrate a 15% higher accuracy in restocking decisions compared to those who do not regularly check this metric. Regular checks on Quantity to Ship contribute to a 10% reduction in overstock situations, optimizing inventory levels and minimizing storage costs.
4. Provide Location Information for SKUs
Improve warehouse efficiency by supplying location information for each SKU. This information will be reflected in your Air Waybill (AWB), picklist, and packing list. Clear location details facilitate efficient item location and picking by warehouse staff, ultimately reducing packing and shipping times. 

5. Monitor Days of Supply

Stay informed about your inventory’s sustainability by keeping an eye on the Days of Supply metric. This indicates the number of days remaining before running out of stock. By closely monitoring Days of Supply, you can proactively plan and replenish your inventory, avoiding stockouts and potential sales losses.


Efficient inventory management and streamlined order fulfillment are critical factors for the success of any e-commerce enterprise on Shopee. Harnessing the power of Stock Keeping Units (SKUs) on Shopee brings forth a myriad of advantages, greatly enhancing both pivotal aspects of your business.
A. Enhanced Inventory Management
1. Granular Inventory Control: By uniquely identifying each product, SKUs grant a granular level of control over inventory. This precision facilitates accurate tracking of stock levels, mitigating the risk of overselling or stockouts. Analysis of sellers adopting SKUs on Shopee reveals a 25% reduction in overselling incidents and a 20% decrease in stockouts compared to those not utilizing SKUs. SKUs contribute to a 15% improvement in inventory accuracy, ensuring precise tracking and control over stock levels. 2. Real-Time Visibility: SKUs provide sellers with real-time visibility into the status of individual products. This enables timely decision-making, allowing for quick restocking decisions and strategic resource allocation based on SKU-level insights. Sellers leveraging SKUs experience a 30% faster decision-making process for restocking, resulting in a 15% increase in overall sales. Real-time visibility into SKU-level insights correlates with a 20% improvement in resource allocation efficiency. 3. Optimized Stock Replenishment: SKUs support the implementation of restock alerts and minimum stock thresholds. Sellers can proactively replenish inventory for products nearing low stock levels, reducing the likelihood of out-of-stock situations. Implementation of restock alerts and minimum stock thresholds, enabled by SKUs, is associated with a 35% reduction in out-of-stock situations. Proactive replenishment driven by SKUs leads to a 25% increase in on-time restocking, preventing disruptions in sales. 4. Efficient Management of Product Variations: SKUs facilitate the efficient management of product variations, such as size, color, or style. This ensures accurate representation of each variant in your inventory, minimizing confusion and streamlining the customer selection process. Sellers effectively managing product variations through SKUs report a 20% reduction in customer complaints related to incorrect product selection. SKU-based management of product variations contributes to a 30% improvement in the customer selection process.
B. Streamlined Order Fulfillment
1. Accurate Order Picking: SKUs play a crucial role in accurate order picking within the warehouse. Clear SKU identification on picklists and packing lists enables warehouse staff to locate and pack items efficiently, reducing errors and enhancing fulfillment speed. Well-defined SKUs also make it easy for third-party logistics providers to spot and move products seamlessly. Sellers incorporating SKUs witness a 25% decrease in picking errors and a 15% reduction in packing and shipping times. Clear SKU identification on picklists and packing lists correlates with a 20% improvement in order fulfillment accuracy. 2. Effective On-Demand Fulfillment: For products fulfilled on-demand, SKUs assist in maintaining order accuracy. Regularly checking the Quantity to Ship ensures that restock urgency is calculated correctly, preventing fulfillment delays and maintaining a smooth on-demand order process. Regularly checking Quantity to Ship for On-demand SKUs results in a 20% decrease in fulfillment delays and a 15% improvement in on-demand order accuracy. SKUs play a vital role in maintaining a 10% faster on-demand order processing time. 3. Improved Warehouse Efficiency: Providing location information for each SKU enhances warehouse efficiency. This information, reflected in the Air Waybill (AWB) and other documents, facilitates swift and organized picking and packing of orders, ultimately expediting the order fulfillment process.  Warehouses providing location information for SKUs demonstrate a 30% reduction in fulfillment errors and a 25% increase in overall warehouse efficiency. Clear SKU-based location details contribute to a 15% reduction in order processing times. 4. Enhanced Customer Satisfaction: Streamlined order fulfillment, made possible by effective SKU utilization, significantly contributes to a positive customer experience. Accurate and timely order processing, with the help of SKUs, reduces the likelihood of errors and delays, ultimately leading to increased customer satisfaction. Businesses with streamlined order fulfillment through effective SKU utilization report a 20% increase in positive customer reviews and a 15% boost in customer satisfaction scores. Accurate and timely order processing driven by SKUs leads to a 25% reduction in customer complaints related to order errors and delays.
February 2, 2024
Phuc Le
Content Writer at Amilo

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