International Cross-border Delivery
Global Fulfillment Network
Freight Forwarding
Market Expansion to SEA, India and MEA
Warehousing and Distribution
Inventory Financing


Order Management System
Warehouse Management System
Transportation Management System


Contact Us

Finalize The Sale: Establish Fulfillment & Shipping For Holiday Season 2023

Phuc Le
August 3, 2023

The complete revenue from your eCommerce sales is not secured until the order is successfully fulfilled, shipped, and the customer is satisfied enough to retain the purchased items. Completing this final step significantly increases your chances of keeping customers content and fostering additional sales to enhance their long-term value. This aspect holds unprecedented importance in the history of eCommerce, particularly during the 2023 holiday season.

Fulfillment services play a pivotal role in supporting eCommerce sellers, particularly during flash sales, season sales, and holidays. During the holiday season, when eCommerce sellers face intensified demand and tight delivery deadlines, fulfillment services become indispensable, as evidenced by data. The National Retail Federation reported that holiday sales in the United States surpassed $800 billion in 2020. Fulfillment service providers can help eCommerce sellers handle high order volumes and meet customer expectations during this critical period.

For example, a case study by eFulfillment Service (EFS) showcased that during the holiday season, EFS handled an average of 20,000 orders per day for their clients, reducing the fulfillment time to an average of 1.2 days. This enabled their clients to successfully handle the holiday rush and deliver a positive customer experience, resulting in increased customer retention rates.

By relying on fulfillment services during the holiday season, eCommerce sellers can effectively manage the increased demand, minimize shipping delays, and capitalize on the massive sales opportunities, ultimately leading to a successful and profitable holiday season.

To maintain success in all campaigns, your business needs to gain the high customer satisfaction by fulfilling order, and shipping


Top 9 Expert Tips To Get Your Fulfillment And Shipping Ready For The 2023 Holiday Season

1. Prepare Ahead of Time: 

The 2023 holiday shopping season is expected to begin earlier than usual, and businesses must start preparing without delay. Amazon Prime Day, which last year generated approximately $7.16 billion in sales, will now be held in Q4, likely around October 5th. This shift is likely to impact purchase patterns, demand, and the timing of year-end returns.

With the ongoing effects of the COVID-19 pandemic on shipping and fulfillment, businesses may face increased challenges during the holiday rush. The surge in sales expected from Prime Day and holiday shopping could exacerbate shipping delays and package losses. As a result, customers may be more inclined to start shopping early to ensure their items arrive on time. Shopping in advance will reduce the risk of Christmas presents arriving late and enhance overall customer satisfaction.

In light of these changes, businesses should proactively adapt their strategies and timelines. It is crucial to implement holiday preparations well in advance, giving ample time to adjust operations and meet customer expectations in the 2023 holiday season. By staying ahead of the curve and catering to early shopping trends, businesses can position themselves for success and deliver exceptional customer experiences.

2. Optimize Inventory Management:

By following these expert tips and leveraging data-driven insights, eCommerce sellers can optimize inventory management for the 2023 holiday season. Accurate demand forecasting, maintaining safety stock, utilizing real-time tracking, collaborating with partners, adopting JIT inventory, offering pre-orders and backorders, leveraging dropshipping, and regular data analysis will pave the way for a successful and profitable holiday season. A well-optimized inventory management strategy will enhance customer satisfaction, reduce operational costs, and capitalize on the lucrative opportunities the holiday season presents.

  • Accurate Demand Forecasting: Leveraging historical sales data, market trends, and customer behavior analysis, eCommerce sellers can accurately predict demand for their products. For instance, a study by McKinsey revealed that using advanced analytics and AI to forecast demand led to a 10-20% reduction in forecasting errors for businesses. Accurate demand forecasting ensures optimal inventory levels, minimizes the risk of stockouts, and avoids the costs associated with overstocking.
  • Maintain Safety Stock: Setting aside safety stock for high-selling and popular items is essential to meet the surge in demand during the holiday season. A case study conducted by the Massachusetts Institute of Technology (MIT) showed that maintaining a safety stock of 10-20% of average daily demand can significantly reduce stockouts and enhance customer satisfaction. Safety stock acts as a buffer, safeguarding against unexpected fluctuations in demand or supply chain disruptions.
  • Utilize Real-Time Inventory Tracking: The implementation of advanced inventory tracking systems provides real-time insights into stock levels, order status, and fulfillment processes. According to a study by Zebra Technologies, companies using real-time inventory tracking reported a 42% reduction in out-of-stock occurrences and a 31% improvement in inventory accuracy. Real-time tracking enables sellers to make data-driven decisions promptly, ensuring timely reordering and preventing stockouts.
  • Collaborate with Suppliers and Partners: Effective communication and collaboration with suppliers and logistics partners are critical during the holiday season. The Council of Supply Chain Management Professionals (CSCMP) reported that 89% of shippers consider supplier collaboration as an essential aspect of optimizing inventory management. Coordinating lead times, production schedules, and shipping arrangements ensures a seamless supply chain flow and timely replenishment of inventory.
  • Implement Just-In-Time Inventory: Adopting a just-in-time (JIT) inventory approach for fast-moving and seasonal items can yield significant benefits. JIT inventory reduces carrying costs and minimizes excess inventory, leading to cost savings. According to a study published in the International Journal of Productivity and Performance Management, businesses implementing JIT inventory reported a 20% reduction in carrying costs and a 90% decrease in stockouts.
  • Offer Pre-Orders and Backorders: Introducing pre-order and backorder options for high-demand products can help sellers gauge customer interest and secure sales in advance. A survey by Statista found that 52% of consumers were willing to place pre-orders for products they anticipated, providing valuable insights for inventory planning. This strategy allows sellers to optimize inventory levels and reduce the risk of overstocking.
  • Leverage Dropshipping: Exploring dropshipping opportunities for specific products can enhance inventory management during the holiday season. According to a study by Statista, 32% of eCommerce sellers utilize dropshipping as a fulfillment method. Dropshipping allows sellers to offer a wide range of products without maintaining physical inventory, reducing holding costs and enabling flexibility during peak demand.
  • Regularly Analyze and Adjust: Continuously reviewing inventory performance and adjusting strategies is imperative to ensure efficiency during the holiday season. Data analysis provides insights into sales trends, customer preferences, and inventory turnover rates. According to the National Retail Federation, businesses that regularly analyze inventory data report a 15-20% increase in inventory turnover.
 3. Stock Up on Packaging Materials: 

Stocking up on packaging materials is a crucial step in optimizing inventory management for the 2023 holiday season. Adequate packaging supplies are essential to ensure efficient order fulfillment and timely shipping during the peak demand period. By preparing well in advance and having sufficient packaging materials on hand, eCommerce sellers can avoid last-minute delays and meet customer expectations. Smooth order fulfillment is facilitated when packaging materials like boxes, tape, bubble wrap, and packing materials are readily available, reducing the time spent on gathering supplies and streamlining the packing process. Additionally, with the increased volume of orders during the holiday season, having ample packaging materials ensures prompt shipping, preventing any bottlenecks in the fulfillment process and ensuring customers receive their orders on time. By taking this proactive approach, eCommerce sellers can enhance their operational preparedness and deliver a seamless and positive customer experience during the bustling holiday season.

During the holiday season of 2023, eCommerce sellers must anticipate an influx of orders and prioritize efficient inventory management. Stocking up on packaging materials becomes a key component of this strategy. Having an adequate supply of packaging materials, such as boxes, tape, and protective wrapping, enables sellers to streamline their order fulfillment process and meet the surge in customer demand. By proactively stocking up, eCommerce businesses can minimize the risk of running out of essential supplies, preventing shipping delays and ensuring a smooth and timely delivery experience for their customers. Additionally, well-prepared packaging processes contribute to a positive brand perception, as customers appreciate receiving their orders in pristine condition and on time. Investing in sufficient packaging materials is a prudent step that sets the foundation for a successful and satisfying 2023 holiday season.

4. Collaborate with Partners: 

Collaborating with a fulfillment provider is a strategic approach that can significantly enhance the efficiency and effectiveness of your eCommerce operations during the 2023 holiday season. Working with a reliable fulfillment partner offers a range of benefits, and data supports its impact on improving order processing, shipping times, and customer satisfaction.

Order Accuracy and Speed: According to a survey by Dotcom Distribution, 73% of consumers consider order accuracy as the most critical factor in their online shopping experience. A fulfillment provider with advanced order processing systems and inventory management can ensure accurate order fulfillment, reducing the likelihood of errors and minimizing order processing times.

  • Faster Shipping: The 2023 holiday season is expected to witness a surge in online shopping, resulting in increased shipping demands. Collaborating with a fulfillment partner that has a well-established network of distribution centers can lead to faster and more reliable shipping options. A study by Salesforce reported that 75% of consumers expect delivery within 3-5 days during the holiday season, making expedited shipping crucial for customer satisfaction.
  • Scalability and Flexibility: The holiday season often brings unpredictable fluctuations in order volume. Partnering with a fulfillment provider allows you to scale your operations seamlessly to meet the seasonal demands without worrying about inventory management or fulfillment logistics. This adaptability is vital to handle the rapid changes in customer behavior and market conditions.
  • Cost Efficiency: Outsourcing fulfillment can result in cost savings for eCommerce sellers. Fulfillment providers can negotiate shipping rates with carriers due to their high shipping volume, leading to reduced shipping costs. Moreover, you can save on warehousing expenses by utilizing the provider's storage facilities.
  • Focus on Core Competencies: By entrusting fulfillment responsibilities to a specialized provider, you can focus on core business activities such as product development, marketing, and customer engagement. This allows you to allocate more resources to areas that directly impact business growth and profitability.
  • Customer Satisfaction: According to a report by Deloitte, 62% of consumers are more likely to be loyal to a brand with a superior customer experience. Partnering with a fulfillment provider that ensures timely and accurate deliveries can result in higher customer satisfaction and repeat purchases.
  • Access to Expertise: Fulfillment providers are equipped with industry expertise and best practices. They can offer valuable insights and guidance to optimize your fulfillment process, leading to improved efficiency and customer service.

 Establish Fulfillment & Shipping For Holiday Season 2023

5. Strategically Plan Promotions: 

Strategically planning promotions for the 2023 holiday season is a critical aspect for eCommerce sellers to maximize their success during this lucrative period. Data from previous holiday seasons highlights the importance of well-executed promotional strategies. According to Adobe Analytics, Cyber Monday in 2022 set a record as the biggest online shopping day in U.S. history, with total online sales reaching $12.7 billion. This data underscores the immense potential for eCommerce businesses to capitalize on the holiday season through effective promotions.

To create a winning promotional plan, eCommerce sellers should leverage data-driven insights from their own sales records and customer behavior. Analyzing past holiday season data reveals peak shopping periods, customer preferences, and successful promotional tactics. For instance, a study by SaleCycle found that cart abandonment rates decreased by 18% when customers were retargeted with personalized email promotions. By segmenting their audience and tailoring promotions accordingly, sellers can increase engagement and conversions. Additionally, implementing limited-time offers and flash sales can create a sense of urgency, prompting customers to take immediate action. Data from RetailMeNot indicates that 66% of consumers made a purchase sooner than planned due to a limited-time offer. Utilizing multiple marketing channels, such as social media, email, and paid advertisements, also allows eCommerce sellers to reach a wider audience and drive more traffic to their website. This integrated approach can lead to increased brand visibility and engagement during the holiday season. Overall, by using data-driven insights and strategically planning promotions, eCommerce sellers can position themselves for a successful and profitable 2023 holiday season.

6. Evaluate Shipping Options:

Evaluating shipping options is a critical aspect for eCommerce sellers to optimize fulfillment and shipping during the 2023 holiday season. The impact of shipping choices on customer satisfaction and purchase decisions is well-documented. According to a survey by Statista, 73% of consumers said that free shipping is a significant factor influencing their decision to make a purchase. Therefore, choosing the right shipping methods and carriers is vital to meet customer expectations and drive sales during this busy period.

One key consideration when evaluating shipping options is delivery speed. A study by Convey revealed that 87% of consumers consider fast shipping times as a critical factor when deciding where to shop. Offering expedited and same-day delivery options can be a competitive advantage, as 64% of shoppers said they were more likely to shop with retailers that offer same-day delivery, according to a survey by Dropoff.

Another crucial aspect is shipping costs. High shipping costs can deter potential buyers, as 56% of consumers surveyed by BigCommerce stated that unexpected shipping costs were the primary reason for cart abandonment. By negotiating competitive shipping rates with carriers and providing free shipping thresholds, eCommerce sellers can entice customers to complete their purchases and increase conversion rates.

Additionally, package tracking plays a significant role in customer satisfaction. According to a survey by Pitney Bowes, 90% of consumers prefer to shop with retailers that offer package tracking. Real-time tracking not only keeps customers informed about their order's status but also reduces inquiries to customer support, leading to a more efficient fulfillment process.

Moreover, international shipping capabilities can open up new markets for eCommerce businesses. The Global E-commerce Report 2021 stated that cross-border e-commerce is growing rapidly, with 57% of online shoppers making purchases from foreign retailers. Expanding international shipping options and ensuring a smooth cross-border process can attract a global customer base and increase revenue potential.

7. Prioritize Customer Satisfaction:

Prioritizing customer satisfaction is a fundamental pillar for eCommerce sellers, and data highlights its significant impact on business success. According to a study by PwC, 73% of consumers consider customer experience as a crucial factor in their purchasing decisions. Therefore, implementing strategies to enhance customer satisfaction during the 2023 holiday season can yield substantial benefits.

Exceptional customer service plays a pivotal role in driving customer satisfaction. Research by Gladly found that 92% of consumers would stop purchasing from a company after three or fewer negative customer service experiences. Responding promptly to inquiries and providing helpful solutions can foster positive impressions and encourage repeat purchases.

Personalization is another key aspect that resonates with customers. A survey by Deloitte revealed that 36% of consumers expressed interest in personalized products or services. Utilizing customer data to offer personalized recommendations and targeted marketing can create a more engaging and relevant shopping experience, leading to increased customer satisfaction and loyalty.

Transparent communication is vital to building trust with customers. A study by Label Insight found that 94% of consumers are likely to be loyal to a brand that offers transparency. Keeping customers informed about product availability, shipping updates, and any potential delays can instill confidence in your brand and lead to greater customer satisfaction.

Facilitating a seamless returns process is equally crucial. A study by Narvar showed that 95% of consumers are more likely to make repeat purchases if the returns process is easy and convenient. By ensuring hassle-free returns and refunds, you can bolster customer satisfaction and demonstrate a commitment to their needs.

Finally, post-purchase follow-up can leave a lasting impact on customer satisfaction. According to a study by Annex Cloud, 84% of customers are more likely to engage with a brand that reaches out following a purchase. Sending thank-you emails and seeking feedback on their shopping experience shows customers that their opinions matter, fostering a positive relationship with your brand.

8. Create Memorable Unboxing Experiences:

Creating memorable unboxing experiences is a powerful strategy backed by compelling data that highlights its impact on customer satisfaction and brand loyalty. A survey by Dotcom Distribution found that 52% of consumers are more likely to make repeat purchases from an online retailer after receiving premium packaging. Moreover, 4 out of 10 consumers have shared their positive unboxing experiences on social media, according to a report by Bizrate Insights.

Investing in visually appealing and branded packaging has proven to be effective in leaving a lasting impression on customers. A study by Packaging Strategies revealed that 68% of consumers believe a brand's packaging reflects the quality of the product inside. By customizing packaging with logos, patterns, or artwork, eCommerce sellers can enhance the perceived value of their products and create a unique unboxing experience.

Personalization is another key aspect that resonates with customers during the unboxing process. A survey by Deloitte found that 36% of consumers expressed interest in personalized products or services. Including personalized notes, addressing customers by name, and tailoring packaging to their preferences can make the unboxing moment feel special and memorable.

Moreover, eco-friendly packaging can also have a positive impact on customer perception and brand loyalty. A report by Unilever revealed that one-third of consumers choose brands based on their social and environmental impact. By using sustainable and recyclable packaging materials, eCommerce sellers can appeal to environmentally-conscious consumers and build a reputation as a responsible brand.

Encouraging customers to share their unboxing experiences on social media further amplifies the benefits of creating memorable unboxing moments. User-generated content drives authentic brand engagement and extends the reach of the unboxing experience to a wider audience. A study by Stackla found that 79% of people say user-generated content highly impacts their purchasing decisions.

9. Prepare for Returns: 

Preparing for returns is a crucial aspect of optimizing fulfillment and shipping for the 2023 holiday season, and data underscores its significance in customer satisfaction and business success. According to a report by the National Retail Federation, the average return rate for eCommerce purchases is around 30%, with returns peaking during the holiday season. Therefore, a well-executed returns process is essential for retaining customers and maintaining brand loyalty.

A customer-friendly return policy can have a substantial impact on purchasing decisions. A study by Invesp found that 92% of consumers said they would buy again from a retailer with an easy return process. Moreover, 67% of online shoppers check the return policy before making a purchase, according to a study by Comscore. Therefore, providing a clear and transparent return policy can instill confidence in customers and encourage them to make a purchase.

Implementing an automated returns management system can significantly improve efficiency and customer satisfaction. A survey by Newgistics found that 96% of consumers said an easy returns process influences their decision to shop again with a retailer. Automation streamlines the returns process, reducing waiting times for refunds or exchanges and enhancing the overall customer experience.

Additionally, analyzing return data can provide valuable insights into customer preferences and product performance. A study by ReverseLogix reported that 82% of retailers use returns data to identify product quality issues and make necessary improvements. Utilizing returns insights can lead to reduced return rates and better product offerings, further enhancing customer satisfaction.


Fulfillment as a Customer Service Strategy

Fulfillment plays a vital role as an essential component of a successful customer service strategy in the dynamic world of eCommerce. The emphasis on fast and reliable deliveries, accurate order fulfillment, transparent communication, and a customer-centric approach to returns all contribute to enhancing customer satisfaction and fostering brand loyalty. By incorporating personalized packaging and customization options, eCommerce businesses can create memorable shopping experiences that forge a lasting connection between customers and the brand. Additionally, seamless integration with customer support teams enables swift issue resolution and enhances the overall customer service experience. Leveraging fulfillment as a customer service strategy is crucial for businesses seeking sustainable success in the highly competitive eCommerce landscape. Prioritizing efficiency, credibility, and customer-centricity allows businesses to meet customer expectations, build trust, and gain a competitive edge, leading to repeat business and positive word-of-mouth in the ever-evolving eCommerce market.

More Insights

September 14, 2023

Key Ecommerce Fulfillment Process Strategies for 2023

Ecommerce fulfillment is the process by which customers receive the products they've paid for. It represents one of the final and most critical stages in the sales process, and a poorly executed fulfillment strategy can lead to customer dissatisfaction and loss.  In the past, offering free shipping was often sufficient to gain a competitive edge in fulfillment strategy. However, customer expectations have significantly evolved, and free shipping alone no longer suffices. Today, when customers shop online, they prioritize two primary factors: cost and estimated delivery time, with the latter influencing the purchasing decision of 68% of customers. A robust ecommerce fulfillment process is essential for meeting these heightened expectations. By reducing the time spent on order picking, packing, and addressing delays, businesses can expedite the delivery of customer orders from their warehouses.


WHAT DOES ECOMMERCE FULFILLMENT ENTAIL? Ecommerce fulfillment is the comprehensive procedure encompassing the receipt, processing, and successful delivery of customer orders. It encompasses various key tasks, such as managing inventory, picking and packaging products, and coordinating shipment or delivery arrangements. The ultimate aim of ecommerce fulfillment is to ensure prompt and accurate processing of orders, allowing businesses to consistently meet customer expectations and deliver a seamless purchasing experience. The primary objective is to guarantee the precise and punctual delivery of products to customers while simultaneously minimizing errors and operational costs. Although this process can be carried out manually, most retailers opt for the efficiency and accuracy offered by ecommerce fulfillment software or engage third-party logistics (3PL) providers to automate and streamline their ecommerce fulfillment operations. Ecommerce fulfillment can occur in different locations, depending on the nature and scale of the business. In the case of large enterprises, this process typically unfolds within a dedicated warehouse or distribution center, where workers diligently select the necessary products to fulfill each order and meticulously package them for shipping. For businesses that combine brick-and-mortar stores with an online presence, the fulfillment of orders may take place either within the physical store itself or through the utilization of a 3PL service, allowing for flexibility in meeting customer demands efficiently.


WHY IS ECOMMERCE FULFILLMENT IMPORTANT? Mastering the art of order fulfillment holds significant value for any ecommerce brand, yielding a range of compelling benefits:
  • Customer Satisfaction: Timely and accurate order fulfillment is central to ensuring customer satisfaction. When customers receive their orders promptly and in the expected condition, it enhances their overall shopping experience, fostering trust and loyalty. Studies show that 86% of consumers are willing to pay more for a better customer experience. A seamless order fulfillment process contributes significantly to this experience, leading to higher CSAT scores and increased customer loyalty.
  • Business Reputation: Efficient order fulfillment contributes to a positive business reputation. A reputation for reliability and consistency in delivering orders can attract more customers and encourage repeat business. According to BrightLocal, 87% of consumers read online reviews for local businesses. Efficient order fulfillment results in positive reviews and high ratings, which can attract more customers. A one-star increase in Yelp rating can boost revenue by 5-9%.
  • Competitive Advantage: In a competitive market, effective order fulfillment can be a key differentiator. Brands that excel in this regard can outperform competitors by providing better service and meeting customer expectations. Research by Deloitte found that companies with excellent order fulfillment outperform their peers, showing 2.3 times faster growth in market share. Furthermore, it's five times more expensive to acquire a new customer than to retain an existing one.
  • Cost Efficiency: Streamlined order fulfillment processes can lead to cost savings. This includes optimizing inventory management, reducing errors, and negotiating favorable shipping rates with carriers, which can ultimately improve your bottom line. A study by Aberdeen Group found that top-performing companies spend 66% less on order fulfillment as a percentage of revenue. Optimizing fulfillment processes can lead to a lower CPO and improved profitability.
  • Scalability: As your business grows, the ability to scale your order fulfillment operations becomes crucial. Efficient fulfillment processes enable you to handle increasing order volumes without compromising on quality or delivery times.  Successful order fulfillment processes enable businesses to handle increasing order volumes. For example, Amazon's annual revenue growth has been closely tied to its ability to scale order fulfillment operations efficiently.
  • Brand Loyalty: Consistent, reliable order fulfillment can lead to long-term brand loyalty. Satisfied customers are more likely to return for future purchases and recommend your brand to others. According to a Harvard Business Review study, increasing customer retention rates by just 5% can boost profits by 25-95%. Brands with exceptional order fulfillment often enjoy higher CLV due to repeat business and referrals.
  • Operational Efficiency: An organized order fulfillment process can enhance overall operational efficiency. It minimizes bottlenecks, reduces the time and labor required for order processing, and allows you to focus on other aspects of business growth and development. Faster order processing results in higher operational efficiency. Reducing order processing time by 10% can lead to a 2% reduction in operational costs, according to research by McKinsey & Company.


THE KEY ELEMENTS OF EFFECTIVE ECOMMERCE FULFILLMENT A well-structured order fulfillment process is integral to the success of ecommerce businesses. Businesses that optimize their processes can enhance customer satisfaction, reduce costs, and drive growth in a competitive marketplace.
1. Inventory Management and Supplier Relations:
Efficient order fulfillment begins with robust inventory management. Maintaining optimal inventory levels, often referred to as just-in-time inventory, can significantly reduce holding costs and improve cash flow. According to the National Retail Federation, carrying excess inventory can cost businesses up to 25% annually.
2. Customer Order Placement and Ecommerce Trends:
The convenience of online shopping has led to significant growth in ecommerce sales. It's crucial to offer user-friendly online stores and mobile apps to facilitate customer orders. Ecommerce sales reached over $4 trillion globally in 2020, and this number is expected to continue growing.
3. Order Reception and Automation:
Streamlining order reception through automation, such as order management systems, can reduce human error and enhance order accuracy. McKinsey & Company reports that automation in order processing can lead to a 50% reduction in processing times.
4. Picking and Packing Efficiency:
Efficient picking and packing processes reduce labor costs and minimize errors. Warehouse management systems and barcode technology can help optimize this stage. The Aberdeen Group found that companies with optimized picking and packing processes achieved an order accuracy rate of 99.9%.
5. Shipping and Customer Expectations:
Fast and reliable shipping is a critical factor in customer satisfaction. Meeting delivery expectations is essential to retain and attract customers. According to a survey by the National Retail Federation, 75% of consumers consider free shipping as important when making online purchase decisions.
6. Returns Processing and Customer Experience:
An easy and efficient returns process is crucial for customer satisfaction. Simplifying returns can help retain customers. A survey by Narvar found that 95% of consumers would shop again with a retailer that offered an easy returns process.
7. Technology Integration and Data Analytics:
Integrating technology solutions like order management systems and data analytics tools can help businesses continuously improve their order fulfillment processes. Businesses that leverage data analytics are five times more likely to make decisions faster, according to a survey by McKinsey & Company.


6 TIPS FOR ENHANCING YOUR ORDER FULFILLMENT PROCESS Now that we've explored the inner workings of the order fulfillment process, let's delve into strategies to streamline your operations and expedite product delivery to your valued customers.
1. Optimize Inventory Management
In the world of order fulfillment, speed reigns supreme. The quicker you can place a product in your customer's hands, the happier they'll be. Enhance your process by localizing inventory. Shopify simplifies order management through our user-friendly platform, seamlessly integrating with retail locations for swiffer fulfillment options.
2. Thoroughly Verify Products Before Shipping
Imagine the frustration of receiving a package containing the wrong item. Not only does it disappoint the customer, but it also leads to return shipping and replacement delays. Time is of the essence in such situations. Implement an order-picking strategy to minimize the risk of sending incorrect items to customers. This foolproof approach ensures that inventory aligns accurately with customer orders.
3. Foster Strong Relationships with Shipping Partners
Shipping carriers significantly influence the speed of product delivery. Cultivate relationships with your carriers to unlock preferential pricing and gain a higher position on their priority list when addressing customer service matters. This could involve:
  • Accurate shipping volume estimates: Many carriers base their pricing on shipping volumes, so notify them in advance if you anticipate a surge in orders.
  • Proactive communication: Hold regular meetings with your carriers to explore ways to streamline the process, such as early order drop-offs.
  • Acknowledge their successes: Recognizing their efforts and efficiency can go a long way in nurturing these partnerships.
4. Leverage Data for Informed Decisions
Shaunak Amin, co-founder and CEO of SnackMagic, attests to the power of data in identifying slow-moving inventory: "Through this effort, we've improved inventory turnover rate, refined demand forecasting, and optimized safety-stock quantities." A top-off strategy has proven effective for our bustling warehouse, explains Shaunak. "Our receiving team checks in new inventory at the start of their shift, providing a clear picture of available items for restocking. However, to maintain higher inventory levels for order pickers, we wait until the end of their shift to replenish." Ankur Goyal, head of growth at Coterie, emphasizes, "Efficient order fulfillment is essential for fulfilling our clients' product subscriptions."
5. Embrace Automation Wherever Feasible
Human errors can have detrimental effects on every aspect of the fulfillment process, from misinterpreting packing slips to mismanaging order priorities, jeopardizing the overall customer experience when order fulfillment accuracy falters. Elliott Davidson, an ecommerce consultant at Parcel Master, highlights the pitfalls of manual order processing for small businesses, stating, "Far too often, I've witnessed smaller businesses manually transmitting daily order lists, increasing the risk of errors and demanding extensive time and resources." The optimal solution is to harness ecommerce automation through integrations, ensuring that data flows seamlessly to your fulfillment provider without manual intervention. Here are some intelligent ways to automate your order fulfillment process:
  • Employ fulfillment software to route orders to the nearest fulfillment center based on customer locations.
  • Utilize barcode scanners to swiftly locate inventory within a busy warehouse for order picking.
  • Provide customers with order tracking links, granting them access to real-time tracking information, including the package's current location and estimated delivery time.
6. Foster Transparency with Customers
Regrettably, occasional hiccups can still occur in the order fulfillment process, and not all of them may be within your control. However, this doesn't absolve you of responsibility. According to our survey, 45% of shoppers actively seek out businesses that transparently display anticipated delivery times. That's why nearly half of all brands are investing not only in their delivery practices but also in being forthright about their delivery commitments. To put this principle into action, consider this scenario: You've promised two-day delivery to your U.S. customers, but a delay in receiving inventory disrupts your order fulfillment process. Instead of meeting the two-day commitment, you'll deliver in four days. To minimize the impact on customer satisfaction, promptly notify the customer of the delay, offer a sincere apology, and provide a brief explanation for the late delivery. This level of transparency goes a long way in maintaining trust and goodwill with your customers, even in challenging situations.  
September 14, 2023
Phuc Le
Content Writer at Amilo
September 14, 2023

Strategies for Cost-Efficient Ecommerce Fulfillment

Every year in the United States, over 20 billion packages are delivered, equating to a staggering 50 million packages per day. Within this massive logistics landscape, businesses invest nearly $200 billion annually to transport orders to their customers. This substantial market share, however, is just one facet of a company's overall fulfillment expenditures. In the realm of your ecommerce business, shipping and fulfillment constitute a significant portion of your expenses. With consumer expectations centered around swift delivery, ensuring your products are promptly packaged and delivered can incur considerable costs. As a vigilant business owner, comprehending these expenses and implementing strategies to minimize them is paramount for sustaining a thriving and financially sound operation.


WHAT ARE FULFILLMENT AND 3PL COSTS? Fulfillment costs encompass the expenses associated with efficiently processing and delivering customer orders. These expenses can fluctuate based on the complexity of the fulfillment process, order volume, and the range of services required. Key components of fulfillment costs include warehousing expenditures for storing products before shipment, labor costs for employees handling tasks like picking and packing, expenses related to packaging materials such as boxes and labels, the cost of shipping items to customers, fees tied to returns processing, and investments in technology to streamline operations. Third-Party Logistics (3PL) costs pertain to the financial outlays incurred when outsourcing certain or all aspects of logistics and supply chain management to a specialized provider. Businesses frequently collaborate with 3PL providers to enhance supply chain efficiency and reduce expenses. Typical elements of 3PL costs consist of service fees for specific logistics functions like warehousing, storage fees based on factors like space and duration, charges for order processing and transportation services, expenses related to technology integration, value-added services such as custom packaging, and fees associated with customs clearance for international shipping.
  • Considerations and Decision-Making:
The specific costs associated with both fulfillment and 3PL services can vary considerably based on factors such as the intricacy of the supply chain, the scale of operations, geographic scope, and customization requirements. When deciding whether to manage fulfillment in-house or partner with a 3PL provider, businesses must carefully evaluate these costs. The choice between in-house fulfillment and 3PL partnership can have a profound impact on overall logistics efficiency and the profitability of operations. Proper cost analysis and strategic decision-making are vital to maintaining a cost-effective and streamlined fulfillment process.


  Understanding your fulfillment costs is pivotal in optimizing your e-commerce business. There are three effective methods for calculating these costs, each shedding light on different aspects of your financial performance, ultimately helping you make informed decisions and trim unnecessary expenses.
1. Cost per Order (CPO):
CPO is the go-to metric for assessing the average fulfillment cost for each order. By calculating CPO, you can ensure that the pricing of your products covers all related expenses. To determine CPO, divide your total order expenses by the number of orders you received during a specific period. CPO = Total Order Expenses / Orders Received Suppose SuperGoods had total order expenses of $5,000 in a given month, and during that same month, they received 500 orders. To calculate CPO, they would divide the total order expenses by the number of orders: CPO = $5,000 / 500 orders = $10 per order So, the average fulfillment cost per order for SuperGoods is $10.
2. Cost per Box (CPB):
For businesses that frequently ship multiple boxes within a single order, CPB provides a more granular perspective on fulfillment spending. To compute CPB, divide the total order expenses by the number of boxes you dispatched. CPB = Total Order Expenses / Boxes Sent A DEEP DIVE INTO ECOMMERCE FULFILLMENT COST ANALYSIS Now, let's say that out of those 500 orders, SuperGoods shipped a total of 700 boxes (some orders contained multiple boxes due to the nature of their products). If their total order expenses remain $5,000, they can calculate CPB as follows: CPB = $5,000 / 700 boxes = $7.14 per box This means that, on average, it costs SuperGoods approximately $7.14 to fulfill each box in their orders.
3. Cost as a Percentage of Sales:
This metric helps gauge the proportion of your revenue allocated to order fulfillment. It is particularly valuable for benchmarking against competitors and evaluating your industry standing. Keep in mind that this percentage can fluctuate based on factors like business size and sales performance over a specific duration. To calculate cost as a percentage of sales, divide your total fulfillment costs by your net sales, then multiply the result by 100. Cost as a Percentage of Sales = (Total Fulfillment Costs / Net Sales) x 100 In the same month, SuperGoods generated $20,000 in net sales. To find out what percentage of their sales revenue goes towards fulfillment costs, they can use the following formula: Cost as a Percentage of Sales = ($5,000 / $20,000) x 100 = 25% So, SuperGoods' fulfillment costs account for 25% of their total net sales for that month. Utilizing these calculation methods empowers you to gain insights into your fulfillment costs, enabling more effective cost management. Regularly reviewing and optimizing your fulfillment processes based on these metrics can contribute significantly to the financial health and competitiveness of your e-commerce venture.


Critical factors that substantially influence fulfillment costs. Restocking and managing returns incur expenses that can significantly impact a business's overall fulfillment expenditures. On average, returns cost businesses between 20% to 65% of the item's cost, including restocking, processing, and potential resale at a discount. This represents a substantial portion of fulfillment expenses, highlighting the importance of efficient returns management. Customer service is closely tied to returns. A study by Microsoft found that 56% of consumers worldwide have stopped doing business with a company because of poor customer service. Inefficient returns processes or unsatisfactory customer service interactions during returns can lead to increased costs as returns become more complex and resource-intensive. Therefore, investing in quality customer service practices can help prevent costly returns and ensure smoother, cost-effective fulfillment operations. Shipping costs constitute a significant portion of overall fulfillment expenses. Offering various shipping options or prioritizing expedited deliveries can escalate these costs. According to Statista, the global average cost of shipping a 2 kg package domestically in 2020 was approximately $9.59. Negotiating directly with carriers or collaborating with a 3PL provider can help businesses optimize shipping costs. For instance, working with a 3PL can result in an average transportation cost reduction of 15% to 20%, according to a study by Armstrong & Associates.
2. Product size and weight:
A pivotal role in determining fulfillment costs. Larger and heavier products require more storage space in warehouses, contributing to increased warehousing expenses. Additionally, shipping costs are directly impacted by the size and weight of products. The larger and heavier the items, the higher the shipping expenses. To mitigate these costs, businesses should consider efficient inventory management practices and strategic product selection based on size and weight. This approach can lead to cost savings and enhanced fulfillment efficiency, as demonstrated by case studies from companies like Amazon and Walmart, which have optimized their product offerings to reduce fulfillment expenses.


1. Software Compatibility:
When considering a 3PL provider, prioritize compatibility with your existing software systems, including Warehouse Management Systems (WMS) and Order Management Systems (OMS). Many 3PLs offer integration with various software tools, such as CRM and inventory management systems, as well as dedicated WMS and OMS platforms. Ensure that the chosen 3PL employs software and systems capable of seamlessly integrating with your WMS and OMS, enabling efficient order processing, inventory management, and real-time tracking. Integration of software systems is a common practice, with 85% of supply chain executives surveyed in a report by Accenture stating that integrating their WMS and Omni-Channel Management Systems (OMS) led to improved overall efficiency.
2. Geographical Advantage:
Opt for a strategically located 3PL provider that aligns with your customer base. Choosing a 3PL close to your target audience can result in reduced shipping costs and quicker delivery times, enhancing overall customer satisfaction. Moreover, ensure that the 3PL's distribution centers are equipped with advanced WMS to manage inventory efficiently and OMS for streamlined order processing. A study by the American Transportation Research Institute (ATRI) found that transportation costs can vary significantly depending on the location. Proximity to major customer hubs can indeed reduce these costs.
3. Industry Expertise:
Recognize that different 3PLs cater to varying industries. While selecting a 3PL, assess their expertise in your specific field. For example, if your business specializes in boutique cosmetics, partnering with a 3PL experienced in cold chain logistics for frozen foods may not be the most suitable choice. Industry-specific knowledge can lead to improved service quality, efficient WMS and OMS utilization, and potential cost efficiencies. Specific industry expertise can significantly impact cost savings and efficiency. For example, a report by Logistics Management found that companies that partner with 3PLs experienced a 6% cost reduction on average, primarily due to industry specialization.
4. Negotiating Power:
3PLs operate within contractual agreements with carriers and shipping companies. Prioritize fulfillment providers with established relationships in the industry, as they can negotiate favorable rates for shipping and transportation, including volume-based discounts. These negotiations can significantly contribute to cost optimization and efficient WMS and OMS utilization, making it a crucial factor in your decision-making process. An example of the impact of negotiation is evident in a case study by the Journal of Business Logistics, which showcased how a company was able to reduce transportation costs by 12% through negotiations with carriers.  
September 14, 2023
Phuc Le
Content Writer at Amilo
September 14, 2023

Fulfillment Strategies for Building Customer Loyalty

In the ever-evolving world of e-commerce, building and maintaining customer loyalty is essential for long-term success. Beyond acquiring new customers, the key to sustainable growth lies in nurturing existing relationships to transform buyers into loyal brand advocates. Central to achieving this goal is the efficient and reliable fulfillment of orders. This article explores the critical role of customer loyalty in the realm of e-commerce and emphasizes its close connection with seamless order fulfillment. It outlines five robust strategies designed to strengthen customer loyalty through optimized order fulfillment. In the ever-changing landscape of online retail, the cultivation of customer loyalty stands as a crucial pillar for sustained prosperity. This endeavor transcends the mere attraction of customers; instead, it revolves around the cultivation of ongoing relationships and the transformation of buyers into enthusiastic brand advocates. At the heart of this pursuit lies the efficient execution of order fulfillment. This article delves into the significance of customer loyalty in the context of e-commerce, highlighting its intricate ties to flawless order processing. It elucidates five powerful strategies aimed at enhancing customer loyalty through meticulous order fulfillment practices.


THE IMPORTANCE OF CUSTOMER LOYALTY'S EFFECT ON ECOMMERCE SELLERS. In the fast-paced world of e-commerce, building and maintaining customer loyalty has emerged as a pivotal factor for sustained success. Beyond the initial acquisition of customers, fostering lasting relationships is the key to creating brand advocates. At the heart of this endeavor lies efficient order fulfillment and exceptional customer experiences. In this post, we will delve into the profound significance of customer loyalty within the e-commerce industry and explore why it is crucial for businesses operating in this digital realm.
1. Repeat Business and Increased Sales
Customer loyalty in e-commerce translates directly into repeat business. When customers trust and value your brand, they are more likely to return for future purchases. Data from the Harvard Business Review reveals that increasing customer retention rates by just 5% can lead to an increase in profits of 25% to 95%. This remarkable correlation between customer loyalty and revenue growth underscores the financial impact of retaining loyal e-commerce customers. Furthermore, a study by Bain & Company found that repeat customers spend, on average, 67% more than new customers.
2. Positive Word-of-Mouth Marketing
Loyal customers often become your brand's most passionate advocates. They are more likely to share positive experiences with friends, family, and on social media. Word-of-mouth marketing is a powerful force in the e-commerce industry, with recommendations from trusted sources carrying significant weight. Happy customers not only come back for more but also refer new customers to your business, which can lead to organic growth.  Data-driven research by Ogilvy indicates that word-of-mouth marketing can generate twice the sales of paid advertising. Loyal customers, acting as brand advocates, become a powerful marketing force that significantly impacts e-commerce success. 
3. Enhanced Customer Lifetime Value
Customer lifetime value (CLV) is a critical metric for e-commerce businesses. It represents the total revenue a business can expect from a single customer throughout their engagement with the brand. Data analytics firm RJMetrics conducted research that revealed that loyal customers spend 67% more per order than new customers. This increased spending by loyal customers over time significantly contributes to the overall CLV for e-commerce businesses. Focusing on customer loyalty becomes a strategic approach to increasing CLV and, consequently, overall profitability.
4. Competitive Advantage
In a highly competitive e-commerce landscape, customer loyalty can set your brand apart from the competition. When customers consistently choose your brand over others, it solidifies your position in the market. This competitive advantage not only helps in retaining your existing customer base but also attracts new customers who are drawn to the reputation of trust and reliability your brand has built.
5. Data-Driven Insights
Loyal customers often provide valuable feedback and insights into your products, services, and overall customer experience. By actively engaging with this customer segment, e-commerce businesses can gather valuable data and feedback to enhance their offerings and address pain points. This data-driven approach can lead to improvements in product development, marketing strategies, and customer service, ultimately benefiting the bottom line.


1. Swift and Precise Order Processing
The initial sprint of order fulfillment, characterized by swiftness and precision, sets the tone for the entire customer journey. The rhythm of modern commerce demands that orders be processed swiftly, traversing the digital pathways to reach customers’ doorsteps with unparalleled efficiency. But swiftness alone is insufficient; accuracy is the compass that guides these swift currents. Each order dispatched with precision is a testament to your commitment to fulfilling promises. As the journey unfolds, the memory of promptness and correctness becomes a seed germinating loyalty. Efficiency in order processing is a cornerstone of exceptional customer service. In modern e-commerce, customers value quick and accurate processing of their orders. According to a study by Deloitte, 96% of consumers consider order accuracy an essential aspect of their shopping experience. Furthermore, inefficient order processing can be costly. The Aberdeen Group found that companies with efficient order management processes achieve an 87% customer retention rate, compared to 76% for companies with less efficient processes.
2. Transparent Tracking and Open Communication
In the world of customer-business relationships, effective communication stands as the linchpin for fostering trust. It's essential to keep customers informed about the progress of their orders, as this simple act can have a profound impact on their overall experience. Providing real-time tracking updates and proactively communicating about any potential delays or modifications to their orders can significantly enhance the customer journey. Moreover, these transparent practices play a pivotal role in solidifying the bedrock of trust upon which your brand reputation is built. To bolster this transparency, consider implementing a robust tracking system that empowers customers to monitor their shipments' progress in real-time. A recent survey by Narvar reveals that an impressive 77% of consumers now expect real-time updates regarding their order status. Nevertheless, authentic transparency goes beyond mere tracking. Don't hesitate to engage in open and honest conversations with customers when unexpected delays or other issues arise. This level of candidness not only garners their respect but also reinforces their confidence in your unwavering commitment to their satisfaction. In fact, according to a Zendesk survey, a staggering 90% of consumers believe that transparency with customers is more crucial than ever before.
3. Tailored Personal Service
In the vast digital landscape, where transactions sometimes feel impersonal, infusing a personalized touch into your service can make all the difference. Treating customers as unique individuals rather than faceless entities contributes to a sense of genuine connection. Various strategies can be employed to achieve this, from incorporating personalized packaging to including handwritten notes expressing appreciation for their business. These seemingly small gestures possess the remarkable ability to forge emotional connections that resonate deeply with customers.  In the modern e-commerce ecosystem, data plays a pivotal role in delivering personalized experiences. By analyzing data from previous purchases, you can offer tailored product recommendations that cater to customers’ preferences. Going beyond product recommendations, consider sending personalized thank-you notes or emails as tokens of gratitude for their ongoing support. According to a report by Segment, 71% of consumers feel frustrated when their shopping experience is impersonal. These seemingly minor touches collectively establish a lasting bond and bolster customer retention. Furthermore, personalized service can significantly impact revenue. Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
4. Exceptional Customer Support
The journey of customer support is ongoing, extending far beyond the point of purchase. Providing responsive and empathetic assistance is integral to addressing concerns, resolving issues promptly, and delivering effective solutions. Remarkable post-purchase support can transform initially dissatisfied customers into your most ardent advocates. Investing in a well-trained and responsive customer support team is paramount. Whether it’s through live chat, email correspondence, or phone interactions, ensuring that you’re readily available to assist customers with any questions or challenges speaks volumes about your commitment to their experience. Delivering support in a timely and efficient manner reinforces the notion that you’re invested in their journey beyond the sale itself. According to a survey by HubSpot Research, 90% of customers rate an "immediate" response as important or very important when they have a customer service question. Furthermore, exceptional customer support can lead to repeat business. Bain & Company found that customers who have a great experience with a brand's customer service are four times more likely to make another purchase from that brand.
5. Loyalty Programs and Tempting Incentives
Acknowledging and rewarding customer loyalty is a strategy that reaps enduring benefits. The implementation of loyalty programs, along with exclusive discounts and enticing special offers tailored for returning customers, serves multiple purposes. These incentives serve as catalysts for repeat purchases and convey a sense of appreciation and recognition to your customer base. Loyalty programs can take various forms, from straightforward point-based systems to multi-tiered memberships with escalating rewards. Providing such programs fosters a loyalty ecosystem that encourages customers to choose your brand over competitors consistently. This creates an aura of exclusivity and belonging, wherein customers feel valued as community members who appreciate their dedication. A study by Bond Brand Loyalty found that 73% of consumers are more likely to recommend brands with good loyalty programs. Moreover, these programs can have a substantial impact on revenue. According to, companies that implement customer loyalty programs experience a revenue increase of up to 11%.


THE TRANSFORMATIVE ROLE OF TECHNOLOGY IN EFFICIENT FULFILLMENT Efficient order fulfillment is a critical factor that can make or break a business. To meet the ever-increasing demands of customers for swift and accurate deliveries, technology plays a pivotal role. In this article, we will explore how Warehouse Management Systems (WMS) and Omni-Channel Management Systems (OMS) are revolutionizing the world of order fulfillment.

1. Warehouse Management Systems (WMS): Streamlining Operations for Precision

Warehouse Management Systems (WMS) are the backbone of efficient fulfillment centers. They are software applications specifically designed to optimize and automate various warehouse operations. Here's how WMS impacts fulfillment:
  • Inventory Management: WMS provides real-time visibility into inventory levels, ensuring that you always know what's in stock. This minimizes the risk of overselling or stockouts, leading to higher customer satisfaction.
  • Order Picking and Packing: WMS optimizes the picking process by creating efficient pick paths and suggesting batch picks. This reduces the time it takes to pick orders, improving order accuracy and speeding up fulfillment.
  • Shipping and Tracking: With WMS, shipping labels can be generated automatically, and carrier rates can be compared to choose the most cost-effective shipping method. Customers receive tracking information, enhancing transparency and reducing support inquiries.
2. Omni-Channel Management Systems (OMS): Seamlessly Connecting All Sales Channels
In today's omnichannel retail landscape, customers expect a seamless shopping experience across various platforms, from websites to mobile apps and physical stores. OMS acts as a central hub that connects and manages these channels:
  • Inventory Visibility: OMS provides a single view of inventory across all sales channels. This prevents overselling and ensures that customers can purchase products, whether they are in a physical store or browsing your website.
  • Order Routing: When an order is placed, OMS determines the optimal fulfillment location, whether it's a warehouse, store, or dropship supplier. This reduces shipping costs and speeds up delivery times.
  • Unified Customer Data: OMS collects and consolidates customer data from all channels. This allows for personalized marketing, improved customer support, and a deeper understanding of customer behavior.
  • Returns Management: Handling returns can be complex, especially in omnichannel retail. OMS streamlines the returns process, ensuring that returned items are efficiently reintegrated into inventory or disposed of as necessary.
One of the key advantages of both WMS and OMS is their ability to collect and analyze data. By tracking key performance indicators (KPIs) such as order processing times, order accuracy, and inventory turnover rates, businesses can continuously optimize their fulfillment processes. This data-driven approach leads to cost savings, increased efficiency, and higher customer satisfaction.  
September 14, 2023
Phuc Le
Content Writer at Amilo

Stay Informed, Stay Inspired

Join our community and never miss a post. Get the latest insights, news, and trends delivered straight to your inbox.

    Amilo International © 2023, All Rights Reserved.