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Debunking Crossborder Delivery Myths

Phuc Le
June 9, 2023

Cross border delivery is the process of shipping goods from one country to another, usually involving different customs regulations, taxes, and logistics. It is a growing trend in e-commerce, as more consumers seek to buy products from overseas markets. However, cross border delivery also comes with some challenges and misconceptions that can deter potential customers and sellers. In this post, we will explore some of the most common myths and misconceptions about cross border delivery, how to debunk them, and the benefits of cross border delivery.

Myths about cross-border delivery are erroneous notions or assumptions about how to send products or services across international borders. These beliefs frequently lead to misunderstandings and prevent businesses and customers from fully appreciating the advantages of cross-border delivery.

Here's a more detailed exploration of the most common myths and misconceptions about cross border delivery and how to debunk them:

Myth #1: Cross border delivery is too expensive.

One of the main reasons why some people avoid cross border delivery is the perception that it is too costly and complex. They may think that they have to pay high shipping fees, customs duties, taxes, and other hidden charges that make the final price of the product much higher than expected. They may also worry about the hassle of dealing with different shipping providers, tracking systems, delivery times, and customer service.

However, these concerns are largely unfounded, as cross border delivery has become more affordable and accessible in recent years. Thanks to advances in technology, logistics, and e-commerce platforms, cross border delivery has become more streamlined and transparent. Customers can easily compare shipping options, costs, and delivery times from different sellers and choose the one that suits their needs and budget. They can also track their orders online and get updates on the status of their shipment. Moreover, many e-commerce platforms offer free or discounted shipping for cross border orders, as well as customs clearance services and local returns policies that reduce the risk of extra fees or delays.

Myth #2: Customs clearance is too complicated. 

Many people assume that dealing with customs procedures and documentation is overly complex and burdensome. Cross border delivery can involve more steps and paperwork than domestic delivery, such as filling out customs forms, complying with local regulations, and tracking your shipments. However, these tasks can be simplified or automated by using a reliable delivery platform or service that can handle the logistics and documentation for you. You can also use online tools and resources to learn about the requirements and best practices for cross border delivery in different countries.

Myth #3: Cross border delivery is unsafe and unreliable

Cross border delivery can pose some risks, such as delays, damages, losses, frauds, and disputes. However, these risks can be reduced or avoided by choosing a trustworthy and reputable delivery partner, ensuring your shipments, providing clear and accurate information about your products and policies, and communicating with your customers throughout the delivery process. You can also use secure payment methods and dispute resolution mechanisms to protect yourself and your customers.

However, these fears are also exaggerated, as cross border delivery has become more secure and reliable in recent years. Thanks to improved technology, logistics, and e-commerce platforms, cross border delivery has become more traceable and accountable. Customers can verify the identity and reputation of the sellers they buy from, as well as the quality and reviews of the products they offer. They can also use secure payment methods and escrow services that protect their transactions and refunds. Furthermore, many e-commerce platforms have customer service teams and dispute resolution mechanisms that help customers resolve any issues or complaints they may have with their orders.

Myth #4: Cross border delivery is not eco-friendly

A third myth about cross border delivery is that it is not environmentally friendly. Some people may think that cross border delivery contributes to more carbon emissions, waste, and pollution than local delivery. They may also worry about the impact of cross border delivery on the sustainability and ethics of the products they buy from overseas sellers.

However, these assumptions are also inaccurate, as cross border delivery has become more eco-friendly in recent years. Thanks to innovations in technology, logistics, and e-commerce platforms, cross border delivery has become more efficient and responsible. Customers can choose from various shipping modes and carriers that optimize the use of resources and reduce the environmental footprint of their orders. They can also access more information and certifications about the origin, materials, production methods, and social impact of the products they buy from overseas sellers. Moreover, many e-commerce platforms have adopted green initiatives and practices that support environmental causes and social responsibility.

Myth #5: Cross border delivery is only for niche products

A fourth myth about cross border delivery is that it is only suitable for niche products that are not available or affordable in the local market. Some people may think that cross border delivery is only for luxury goods, specialty items, or rare collectibles that cater to a small segment of customers. They may also believe that cross border delivery is not relevant or competitive for mainstream products that are widely available or cheaper in the local market.

However, these beliefs are also mistaken, as cross border delivery has become more diverse and inclusive in recent years. Thanks to globalization, digitalization, and e-commerce platforms, cross border delivery has opened up more opportunities and choices for customers across different categories and segments. Customers can find a wider range of products from different countries and regions that suit their preferences and needs. They can also discover new trends, styles, cultures, and experiences that enrich their lives. Furthermore, many e-commerce platforms have leveraged economies of scale and scope to offer competitive prices and quality for cross border products.

Myth #6: Cross border delivery is too slow

Cross border delivery can take longer than domestic delivery due to factors such as distance, customs clearance, transportation modes, and weather conditions. However, cross border delivery can also be faster than you think by using express or priority services, choosing direct routes, and avoiding peak seasons or holidays. You can also improve your customer satisfaction by setting realistic expectations, providing tracking information, and offering flexible or free returns.

Myth #7: Language and Cultural Barriers.

Some assume that language and cultural differences pose significant challenges in cross border delivery. While it is true that cultural nuances and language barriers exist, logistics providers often have multilingual customer support teams and extensive expertise in navigating international markets. They can provide assistance and guidance in overcoming language and cultural challenges, ensuring effective communication and smoother cross border operations. Partnering with experienced logistics providers can help bridge the language and cultural gaps, facilitating successful international trade.

Cross border delivery has several advantages in both regular life and the setting of an online store. Let's examine its advantages.

cross border delivery

Access to Global Products: Cross border e-commerce has experienced significant growth, enabling consumers to access a wide range of products globally. According to a report by eMarketer, global cross-border e-commerce sales are projected to reach $6.59 trillion by 2023. This growth indicates the increasing availability of international products through cross border delivery.

Variety and Quality: Cross border delivery offers access to a diverse selection of products, including niche and specialty items. A study by McKinsey found that 67% of online shoppers worldwide have made a purchase from an overseas retailer, indicating the demand for unique products and high-quality offerings.

Competitive Pricing: Cross border delivery allows consumers to compare prices across different markets and find cost-effective options. According to a survey by Statista, 40% of global online shoppers engage in cross border shopping to take advantage of lower prices and better deals.

Cultural Exchange: Cross border delivery promotes cultural exchange as consumers can explore products from different countries. This fosters cultural understanding and appreciation, contributing to a more interconnected global society.

Particularly if you own an Business. Cross Border Delivery Has Some Advantages for your E-Commerce Businesses:

Cross border delivery
Market Expansion: Cross border delivery provides e-commerce businesses with opportunities for market expansion. According to a report by Accenture, 63% of online retailers consider cross border e-commerce as a significant growth opportunity to expand into new markets and reach a wider customer base.

Increased Customer Base: By engaging in cross border delivery, e-commerce businesses can tap into a larger customer base. According to a study by PayPal and Ipsos, cross-border online shoppers spend twice as much as domestic-only online shoppers, highlighting the potential for increased sales and revenue streams.

Competitive Advantage: Offering cross border delivery enables e-commerce businesses to differentiate themselves from competitors. A survey by Pitney Bowes found that 73% of consumers are more likely to purchase from a retailer that offers international shipping options, indicating the competitive advantage of cross border delivery.

Brand Exposure: Cross border delivery enhances brand exposure on an international scale. According to a report by Forrester, 40% of consumers in the Asia-Pacific region have made purchases from overseas e-commerce websites, demonstrating the potential for increased brand awareness and loyalty globally.

Scalability: Cross border delivery allows e-commerce businesses to scale their operations by accessing global markets. A study by DHL found that 20% of online retailers saw a significant increase in sales after offering cross border delivery, indicating the scalability potential for businesses expanding internationally.

Learning Opportunities: Engaging in cross border delivery provides valuable insights into consumer preferences and market trends. E-commerce businesses can leverage data analytics and customer feedback to refine products, optimize marketing strategies, and drive business growth in both domestic and international markets.


Cross border delivery is a great way to access more products, markets, and opportunities from  around the world. However, it is also important to be aware of the myths and misconceptions that surround it and how to debunk them. By doing so, you can make informed decisions and enjoy the benefits of cross border delivery without any regrets. 

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