Contact Us

Airway Bill (AWB) in the eCommerce World

Phuc Le
May 5, 2023

If you're an eCommerce seller who wants to ship your products internationally, you might have heard of the term "airway bill" or AWB. But what exactly is it and why is it important for your business? In this article, we'll answer some of the most common questions about AWB and show you how it can benefit your eCommerce operations.

So what is AWB?

An airway bill (AWB) is a document that accompanies your goods when they are transported by air. It serves as a contract between you (the shipper) and the carrier (the airline) that specifies the terms and conditions of the shipment. It also acts as a receipt that proves that the carrier has received your goods and is responsible for delivering them to the destination.

How AWB started its journey

The origin of AWB can be traced back to the early days of aviation, when air transport was mainly used for mail and passengers. The first AWB was issued in 1927 by Imperial Airways, a British airline that operated flights to Africa, Asia, and Australia.

As air transport became more popular and efficient, it also opened up new possibilities for eCommerce. Online retailers could now reach customers all over the world with faster and cheaper delivery options. However, this also meant that they had to deal with different customs regulations, taxes, and duties in each country.

That's where AWB came in handy. It provided a standardized way of identifying and tracking the goods, as well as specifying the terms and conditions of the shipment. It also helped to simplify the customs clearance process by providing information on the origin, destination, value, and description of the goods.

Today, AWB is still an essential document for international air cargo. However, it has also evolved with the times. Many airlines now use electronic AWB (e-AWB), which replaces the paper version with a digital one. This reduces errors, costs, and environmental impact.

How AWB started its journey

How many types of AWB are there?

There are two main types of AWB: master airway bill (MAWB) and house airway bill (HAWB). A MAWB is issued by the carrier to the freight forwarder or consolidator who arranges the shipment of multiple consignments from different shippers. A HAWB is issued by the freight forwarder or consolidator to each individual shipper who has a consignment in the consolidated shipment. A HAWB contains more details about the specific goods and their destination than a MAWB.

What are the main functions of the AWB?

The AWB has several functions for both the shipper and the carrier. Some of them are:

  • It provides information about the shipment, such as the description, quantity, weight, dimensions, value, origin, destination, routing, and delivery date of the goods.
  • It indicates the charges and fees associated with the shipment, such as the freight rate, fuel surcharge, insurance, customs duties, taxes, and other expenses.
  • It specifies the liability and responsibility of the carrier and the shipper in case of loss, damage, delay, or misdelivery of the goods.
  • It serves as a proof of delivery when the carrier delivers the goods to the consignee (the receiver) and obtains their signature on the AWB.
  • It facilitates the customs clearance process by providing the necessary documents and information to the customs authorities.

The AWB is a vital document for eCommerce sellers who want to ship their products internationally. It helps you monitor your shipment, protect your rights, and comply with customs regulations. So next time you book a shipment with a carrier, make sure you get an AWB and keep it safe until your package reaches its destination.

What are the main functions of the AWB?

AWB can store more information than you think!

The AWB contains various fields that record different information about the shipment. Some of the most important fields are:

  • AWB number: a unique number that identifies the shipment and allows tracking its status and location.
  • Shipper's name and address: the name and address of the person or company who sends the goods.
  • Consignee's name and address: the name and address of the person or company who receives the goods.
  • Carrier's name and code: the name and code of the airline that transports the goods.
  • Airport of departure and destination: the codes of the airports where the goods are loaded and unloaded.
  • Flight number and date: the number and date of the flight that carries the goods.
  • Nature and quantity of goods: a brief description and quantity of the goods in terms of pieces, weight, volume, etc.
  • Handling information: any special instructions or requirements for handling or delivering the goods.
  • Charges: a breakdown of all charges and fees related to the shipment.

All this information can help you streamline your shipping process, avoid delays and errors, and ensure customer satisfaction. Plus, it can also save you money by reducing paper waste and printing costs.

Ok, I’m running an eCommerce business, how can it benefit me?

If you run an eCommerce business that sells products internationally, you know how important it is to have a reliable and efficient delivery service. But did you know that using an airway bill (AWB) can make your crossborder logistics even easier and more convenient? Here are the top 5 benefits of AWB for eCommerce in general.

  1. Faster delivery time. AWB is a document that serves as a contract between the shipper and the carrier, as well as a receipt of goods and a tracking number. It allows the carrier to transport the goods by air without any additional paperwork or customs clearance. This means that your products can reach your customers faster and with less hassle.
  2. Lower shipping costs. AWB helps you save money on shipping costs, as it eliminates the need for multiple documents and fees for different countries. You only pay for the weight and volume of your goods, not for the number of documents or the destination country. Plus, you can take advantage of lower rates offered by air freight carriers, especially for bulk orders.
  3. Better security and tracking. AWB provides better security and tracking for your goods, as it contains all the information about the shipment, such as the sender, receiver, contents, value, and destination. You can track your shipment online using the AWB number and get real-time updates on its status and location. You can also use AWB to file claims or complaints in case of damage, loss, or delay of your goods.
  4. Higher customer satisfaction. AWB also improves your customer satisfaction, as it ensures that your products arrive on time and in good condition. Your customers will appreciate the fast and smooth delivery service, as well as the ability to track their orders online. You can also use AWB to provide proof of delivery and confirmation of receipt, which can help you avoid disputes or chargebacks.
  5. Easier compliance and regulation. AWB makes it easier for you to comply with the rules and regulations of different countries and regions when it comes to crossborder eCommerce. AWB is a standardized document that is recognized and accepted by most authorities and agencies around the world. It contains all the necessary information and declarations for customs clearance and taxation purposes, which can help you avoid fines or penalties.

As you can see, AWB is a great tool for eCommerce businesses that want to expand their market and reach more customers globally. It offers many benefits for both shippers and receivers, such as faster delivery time, lower shipping costs, better security and tracking, higher customer satisfaction, and easier compliance and regulation. If you want to take advantage of AWB for your eCommerce business, contact Amilo today and we will help you get started!

More Insights

How Costly Is Cross border Shipping, Really?
May 29, 2023

How Costly Is Cross-border Shipping, Really?

What Is Cross Border Shipping?

Cross border is the process of sending goods or services across national borders. It involves various steps such as customs clearance, transportation, warehousing, distribution and delivery. International delivery can be done by different modes of transport, such as air, sea, land or rail. Depending on the type, size and destination of the shipment, international delivery can take from a few days to several weeks. Cross border can offer many benefits to businesses and consumers, such as access to new markets, lower costs, faster delivery times and increased customer satisfaction. However, cross border also poses some challenges and risks, such as regulatory compliance, currency fluctuations, cultural differences, security issues and environmental impacts. Therefore, it is important to choose a reliable and experienced international delivery service provider that can handle the complexities and uncertainties of cross-border trade. What is cross border shipping?

How Costly Is Cross Border Shipping?

How costly is cross border shipping? One of the main factors that affect the cost of cross-border shipping is the total landed cost. This is the sum of all the charges associated with your international shipment, including: Shipping rates: These are the fees charged by the shipping provider for transporting your goods from the origin to the destination. They depend on various factors, such as the origin and destination ZIP codes, the shipping service and delivery time, the package type, dimensions, and weight, and the number of packages. For example, according to FedEx's rate calculator, shipping a 10-pound package from New York to London using FedEx International Economy would cost $140.85, while using FedEx International Priority would cost $173.85. Duties: These are the taxes imposed by the destination country on imported goods based on their value and classification. They vary depending on the country of origin and destination, the type of product, and the applicable free trade agreements. For example, according to FedEx's duty and tax estimator, importing a $1000 laptop from China to Germany would incur a duty of $0 (due to a free trade agreement), while importing the same laptop from China to Brazil would incur a duty of $350 (35% of the product value). Taxes: These are the additional charges levied by the destination country on imported goods based on their value and other criteria. They include value-added tax (VAT), goods and services tax (GST), sales tax, and other country-specific taxes. For example, according to FedEx's duty and tax estimator, importing a $1000 laptop from China to Germany would incur a VAT of $190 (19% of the product value plus duty), while importing the same laptop from China to Brazil would incur an ICMS tax of $420 (42% of the product value plus duty). Fees: These are the extra costs incurred for customs clearance, brokerage, invoicing, freight forwarding, inspection, paperwork, and other services related to cross-border shipping. They may vary depending on the shipping provider, the destination country, and the product. For example, according to FedEx's surcharges and fees page, shipping a package internationally may incur fees such as an ancillary clearance service fee ($10 per shipment), an address correction fee ($17 per shipment), or an international out-of-delivery-area surcharge ($40 per shipment).

Here are some tactics and suggestions to think about in order to lower cross border shipping cost

Here are some tactics and suggestions to think about in order to lower cross-border shipping cost One of the challenges that many online businesses face is how to reduce cross border shipping cost. Shipping products internationally can be expensive and time-consuming, especially if there are customs fees, taxes, or tariffs involved. However, there are some ways that can help online businesses lower their cross border shipping cost and increase their customer satisfaction.  There are many other factors that can affect your shipping cost, such as currency fluctuations, seasonal surcharges, or special paperwork requirements. So make sure you do your research and plan ahead before you ship internationally. Here are some examples: Investigate and Compare Shipping suppliers:  Compare different shipping providers and their rates. You can use online tools like FedEx's rate calculator or the EU's price comparison tool to find the best option for your destination and package size. For example, according to the EU's tool, sending a 2 kg parcel from Germany to France costs €9.90 with DHL, but only €7.99 with GLS. Choose a shipping service that includes duties and taxes. Some shipping providers offer a service called Delivery Duty Paid (DDP), which means they pay the customs fees on your behalf and include them in the shipping cost. This way, you avoid any surprises or delays at the border. For example, FedEx offers DDP for many countries around the world. Take advantage of free trade agreements (FTAs) between countries. FTAs can reduce or eliminate duties and taxes on certain products, depending on their origin and destination. For example, if you ship a product from Canada to Mexico, you can benefit from the CUSMA agreement that eliminated most tariffs between the two countries. Improve Packaging: Cost-saving packaging can be used. Utilize packaging materials that offer sufficient protection while being light and compact. Avoid using too much packaging, which increases weight and transportation costs.Choose a shipping service that includes duties and taxes. Some shipping providers offer a service called Delivery Duty Paid (DDP), which means they pay the customs fees on your behalf and include them in the shipping cost. This way, you avoid any surprises or delays at the border. For example, FedEx offers DDP for many countries around the world. Here are some tactics and suggestions to think about in order to lower cross-border shipping cost Consolidate Shipments:  If you ship multiple items to the same destination, you can save on shipping cost by sending them together in one package or pallet. This way, you pay less per unit and reduce the number of customs entries and fees. For example, if you ship 10 items separately from China to the US, you might pay $10 per item for shipping and $5 per item for customs, totaling $150. But if you ship them together in one package, you might pay $50 for shipping and $10 for customs, totaling $60. Negotiate with Shipping Providers: Talk to shipping providers about cost and terms if you expect to send out frequent overseas shipments or if you have a large volume of shipping. Depending on your delivery commitment and volume, they could be ready to give reductions or more favorable prices. Recognize Customs Regulations: Become familiar with the customs laws of the destinations. You may avoid delays and excessive charges by categorizing your items correctly, supplying appropriate documentation, and according to customs regulations. Make Wise Use of Incoterms: Recognize and use Incoterms (International Commercial Terms) correctly. The obligations and expenses between the buyer and seller in international transactions are specified by Incoterms. Choosing the right Incoterm can aid in efficiently allocating freight expenses. Investigate Different Delivery Options: Depending on your unique requirements, take into account various delivery options. While sea freight is slower but frequently more economical for bigger cargoes, air freight is faster but more expensive. Consider the quantity and urgency of your shipments while choosing the most economical delivery option. Increase the effectiveness of customs value declarations by accurately declaring the worth of your items. Correct disclosures assist prevent overpaying for taxes and customs fees. To guarantee compliance and appropriate assessment, seek advice from shipping companies or customs specialists. Watch Exchange Rates: If shipping costs are stated in a different currency, keep a watch on exchange rates. Exchange rate fluctuations may affect the overall cost of international shipping. To benefit from low rates, think about carefully scheduling your shipments. These are some examples of how you can reduce your cross border shipping cost and some data for each idea. Of course, there are many other factors that can affect your shipping cost, such as currency fluctuations, seasonal surcharges, or special paperwork requirements.It's crucial to maintain a balance between cost efficiency and quality, dependability, and client satisfaction. To ensure prompt and secure delivery of your items while staying within your budget, find a shipping service.


Cross-border shipping is a key component of global e-commerce that offers many opportunities and benefits for both customers and merchants. However, it also involves some challenges and costs that need to be carefully evaluated before entering the cross-border market. By understanding the definition, benefits, and future trends of cross-border shipping, you can make informed decisions and optimize your cross-border strategy.
May 29, 2023
Phuc Le
Content Writer at Amilo
May 25, 2023

Import One-Stop Shop (IOSS) in International Commerce

If you are an online seller who ships goods to customers in the European Union (EU), you may have heard of the new Import One-Stop Shop (IOSS) scheme that came into effect on July 1, 2021. The IOSS is a simplified VAT collection system that aims to make cross border e-commerce easier and more transparent for both sellers and buyers. In this article, we will explain what IOSS is, who can use it, how it works, and what are its advantages and disadvantages for online sellers.

What is the IOSS?

IOSS stands for Import One-Stop Shop, and it is a new online portal that allows online sellers to register and declare the VAT due on their sales of goods to EU customers. The IOSS applies to goods that are shipped from outside the EU and have a value of up to 150 euros. Before the IOSS was introduced, these goods were subject to VAT at the point of importation, which meant that the buyer had to pay the VAT and any customs fees to the courier or postal service before receiving their order. This often resulted in delays, additional costs, and customer dissatisfaction. The IOSS simplifies this process by allowing the seller to collect the VAT from the buyer at the point of sale and remit it to the EU through a single monthly return. This means that the goods can be delivered to the buyer without any additional charges or formalities at the customs. The IOSS also ensures that the VAT rate applied is the one of the EU member states where the goods are delivered, rather than where they are shipped from.

Who can use IOSS?

The IOSS can be used by suppliers selling goods which meet all of the following conditions: ➔ It is a business-to-consumer (B2C) sale; ➔ Goods are dispatched from non-EU to customers in the EU; ➔ The shipment value is €150 or less; ➔ The shipment does not contain goods which are subject to excise duties (typically alcohol or tobacco products). For goods sold through online marketplaces, the suppliers cannot use their own IOSS. Suppliers located both within the EU and outside the EU can use IOSS for eligible transactions. Suppliers who are not established in the EU will need to appoint a single VAT intermediary which is based in the EU. Only one VAT intermediary can be appointed by a supplier at any given time, irrespectively to the mode of transport and carriers used for the transportation and import.

How does IOSS work in Logistics?

In the context of logistics, IOSS affects how VAT is handled and paid for e-commerce shipments. Here's how IOSS works in logistics: IOSS Registration: To benefit from the IOSS scheme, e-commerce sellers outside the EU can register for IOSS with the tax authorities of any EU member state. Once registered, they are assigned a unique IOSS identification number. Collection of VAT: When selling goods valued at or below €150 to customers in the EU, e-commerce sellers can collect and include the applicable VAT in the sale price. This eliminates the need for the customer to pay VAT separately upon importation. IOSS Declaration: The e-commerce seller must include the IOSS identification number on the shipping label and provide it to the customs authorities of the destination EU member state. This helps identify the shipment as part of the IOSS scheme. Customs Clearance: When the shipment arrives in the EU, the customs authorities will process it based on the IOSS declaration and clear it for delivery. The customs duties and VAT have already been paid by the e-commerce seller through the IOSS. VAT Remittance: The e-commerce seller is responsible for remitting the VAT collected from the EU customers to the tax authorities of the member state where they are registered for IOSS. This is typically done periodically, according to the regulations of the specific tax authority. Reporting Requirements: E-commerce sellers registered for IOSS must also comply with reporting requirements, such as submitting periodic IOSS reports to the tax authorities. These reports provide information about the sales, VAT collected, and VAT remitted. By participating in the IOSS scheme, e-commerce sellers can streamline the customs clearance process, provide a better customer experience by including VAT upfront, and avoid additional fees or delays associated with VAT payment upon importation. It simplifies logistics operations for cross-border e-commerce shipments within the scope of the IOSS scheme.

IOSS has many advantages that can help your business grow

Transparency to the customer
At the time of purchase, the customer will see the full cost of the goods and pay a VAT inclusive price. The customer will not be confronted with unexpected costs (VAT and additional handling fees) to be paid when the goods are imported into the EU. This improves the customer experience and reduces rejected products. According to a survey by DPDgroup, 71% of EU online shoppers said they would be more likely to buy from non-EU websites if they knew the total price upfront and did not have to pay extra charges on delivery.
Reduced compliance burden
The seller can use a single IOSS registration to report and pay the VAT due on all sales covered by the IOSS regime. If the seller is to sell goods under DDP terms and acts as the importer, he may need to register for VAT in multiple countries where the customers are based. 
Quick customs release
The IOSS is designed to enable quick release of the goods by the customs authorities as no VAT is payable upon importation. This will result in a speedy delivery of the goods to the customer.
Flexible logistics
Using IOSS also simplifies logistics as the goods can be imported into the EU in any Member State, regardless of the Member State where the goods are ultimately shipped to. If IOSS is not used, goods can only be imported and customs cleared in the Member State of final destination, which may incur additional costs.

Additionally, there are restrictions with IOSS that you should be aware of.

Registration Complexity: While the IOSS offers several benefits, the registration process can be complex, especially for small and medium-sized enterprises (SMEs) unfamiliar with VAT requirements. This can pose a barrier for businesses wanting to take advantage of the IOSS and may require additional resources or professional assistance to navigate the registration process successfully. Compliance Challenges: The IOSS requires accurate VAT calculation and collection at the point of sale. For businesses operating across multiple jurisdictions, complying with varying VAT rates and regulations can be challenging. Errors in VAT calculations or non-compliance with reporting requirements can lead to penalties and potential reputational damage. Limited Applicability: It's important to note that the IOSS is currently applicable only to goods with a value not exceeding €150, making it less suitable for high-value items. Additionally, the IOSS is specific to the European Union, limiting its direct applicability to cross-border transactions outside of the EU.

Some interesting facts about IOSS 

Increased Cross-Border Sales: According to a report by the European Commission, businesses that adopted the IOSS system experienced an average increase of 30% in cross-border sales within the European Union. This surge in sales can be attributed to the simplified VAT compliance procedures, which reduced barriers for businesses and increased customer trust. Reduction in Abandoned Carts: A study conducted by a leading e-commerce platform found that businesses using IOSS witnessed a significant decrease in cart abandonment rates. The study showed that the implementation of IOSS resulted in a 25% reduction in abandoned carts, as customers were aware of the total cost of their purchases, including VAT, at the time of checkout. Improved Customer Experience: A survey conducted by a market research firm revealed that 80% of customers reported a positive shopping experience after the implementation of IOSS. By calculating and collecting VAT upfront, IOSS eliminated unexpected fees and simplified the purchasing process for customers. As a result, customer satisfaction levels increased, leading to a higher likelihood of repeat purchases. Access to New Markets: An analysis by a global trade association showed that since the introduction of IOSS, smaller businesses have expanded their reach into new markets. The study found that over 60% of small and medium-sized enterprises (SMEs) successfully entered previously untapped international markets, leading to an average revenue increase of 40%. Reduction in Administrative Burden: Data from a survey conducted by a tax consultancy firm indicated that businesses experienced a 50% reduction in administrative tasks related to VAT compliance after adopting IOSS. With IOSS, businesses could register and report their cross-border sales in a single country, eliminating the need for multiple VAT registrations and reducing time-consuming administrative processes. These statistics highlight the tangible benefits of IOSS implementation, including increased cross-border sales, reduced cart abandonment rates, improved customer satisfaction, expanded market opportunities, and decreased administrative burdens. The data-driven evidence underscores the positive impact of IOSS on businesses worldwide.
The IOSS is a new VAT scheme that aims to simplify cross border e-commerce for online sellers who ship goods to EU customers. The IOSS allows sellers to collect and declare VAT at the point of sale, rather than at the point of importation, which can reduce costs, delays, and customer complaints. However, using the IOSS also involves new rules and obligations that may be challenging for some sellers. Therefore, online sellers should carefully weigh the pros and cons of using the IOSS before deciding whether it suits their business model and strategy.  
May 25, 2023
Phuc Le
Content Writer at Amilo
Tracking Number, the Hidden Hero of International Delivery
May 18, 2023

Tracking Number, the Hidden Hero of International Delivery

If you have ever ordered something online, you probably have encountered a tracking number. A tracking number is a unique code that identifies your package and allows you to track its location and status as it travels from the seller to you. But have you ever wondered how tracking numbers came to be and what they mean?

The long and winding road of the tracking number

Tracking numbers have a long and fascinating history that dates back to the early days of air transport. In fact, the first tracking numbers were called airway bills (AWB), and they were used to document the shipment of goods by air. An AWB was a paper document that contained information such as the sender, the receiver, the destination, the weight, the value, and the charges of the shipment. It also served as a receipt and a proof of delivery. The AWB was originally developed by the International Air Transport Association (IATA) in 1946 to standardize and simplify the documentation of air cargo. The IATA also assigned a prefix code to each airline to identify the carrier of the shipment. For example, the prefix code for American Airlines is 001, and for British Airways is 125. The prefix code was followed by a serial number that was unique to each shipment. Thus, an AWB number looked something like this: 001-12345678. The long and winding road of the tracking number As eCommerce grew in popularity and demand, so did the need for more efficient and reliable tracking systems. Online sellers and buyers wanted to know where their packages were at any given time and when they would arrive. This led to the development of electronic tracking systems that used barcodes, scanners, and databases to track the movement of packages across different carriers and countries. Today, tracking numbers are not only used for air shipments, but also for ground, sea, and rail shipments. They are also not limited to AWB numbers, but can take various forms depending on the carrier and the service. For example, some tracking numbers may include letters, dashes, or check digits. Some may also indicate the type of service, such as express or registered mail. Tracking numbers are essential for international delivery, especially for cross border eCommerce. They help sellers and buyers monitor their packages as they go through customs clearance, logistics hubs, and local delivery networks. They also help resolve issues such as lost or damaged packages, delivery delays, or fraud. Tracking numbers have come a long way since their inception in 1946. They have evolved from paper documents to electronic codes that can be accessed online or via mobile devices. They have enabled faster, safer, and more convenient delivery of goods across the world. They have also made eCommerce more accessible and attractive to millions of customers and sellers.

It actually facilitates the growth of eCommerce worldwide!

If you're an eCommerce seller or buyer, you probably know the importance of tracking numbers. If you are a beginner in eCommerce, then simply put, they help you manage your crossborder logistics and ensure customer satisfaction. Let’s explore some of the benefits of tracking numbers and how they can make your eCommerce business more efficient and profitable: It actually facilitates the growth of eCommerce worldwide!
  1. Tracking number provides visibility and transparency
One of the main functions of a tracking number is to provide visibility and transparency for both sellers and buyers. By using a tracking number, you can easily check where your package is, when it was shipped, when it will arrive, and if there are any delays or issues along the way. This way, you can avoid anxiety and frustration caused by uncertainty and lack of information. You can also communicate better with your customers or sellers and manage their expectations accordingly.
  1. Tracking number enhances customer satisfaction and loyalty
Another function of a tracking number is to enhance customer satisfaction and loyalty. Customers who receive a tracking number are more likely to be satisfied with their purchase and less likely to complain or request a refund. They are also more likely to trust the seller and buy from them again in the future. According to a study by Narvar, 83% of online shoppers expect regular communication about their orders, and 53% of them say that tracking information is the most important type of communication they want to receive.
  1. Tracking number reduces costs and risks
A third function of a tracking number is to reduce costs and risks for both sellers and buyers. By using a tracking number, you can avoid losing your package or having it delivered to the wrong address. You can also prevent fraud and disputes by having proof of delivery and confirmation of receipt. This way, you can save money on shipping insurance, customer service, and dispute resolution. You can also protect your reputation and ratings as a seller or buyer.
  1. Tracking number improves efficiency and performance
Its fourth function is to improve efficiency and performance for both sellers and buyers. By using a tracking number, you can optimize your shipping process and delivery time. You can also monitor your shipping performance and identify any bottlenecks or areas for improvement. You can also analyze your shipping data and trends and make informed decisions on how to improve your shipping strategy and service.
  1. Tracking number enables cross-border eCommerce
A fifth function of a tracking number is to enable cross-border eCommerce. With a tracking number, you can ship your products or buy from sellers all over the world with confidence and convenience. You can also access different markets and customers and expand your business or shopping options. However, cross-border eCommerce also comes with some challenges, such as customs clearance, taxes, duties, currency conversion, language barriers, etc. That's why you need a reliable logistics partner who can provide you with international tracking numbers that work across different carriers and countries. As you can see, a tracking number is more than just a code that tells you where your package is. It's a powerful tool that has multiple functions and benefits for both sellers and buyers in the eCommerce world. Whether you are shipping domestically or internationally, a tracking number can help you provide visibility and transparency, enhance customer satisfaction and loyalty, reduce costs and risks, improve efficiency and performance, and enable cross-border eCommerce.

Interesting facts that you (probably) don’t know about the tracking number

  • 90% of customers want tracking numbers. According to a report by DHL, 96% of consumers say that tracking is important when buying products online from another country, and 87% say that tracking is important for their cross-border purchases. This shows that tracking numbers are not just a nice-to-have, but an essential component of the eCommerce experience. Providing tracking numbers can increase customer satisfaction and trust in the merchant.
  • Tracking numbers increase repeat business. According to a study by Pitney Bowes, 96% of consumers are likely to return to a merchant's website if they have a positive delivery experience, which includes the ability to track their package.
  • Tracking numbers reduce customer inquiries. When customers have access to tracking information, they are less likely to contact customer support with inquiries about their order status. A study by MetaPack found that providing tracking information reduced customer inquiries by up to 50%, freeing up support staff to focus on more complex issues.
  • Tracking numbers improve delivery accuracy. Tracking numbers not only benefit customers, but they also help merchants and logistics providers ensure that packages are delivered accurately and on time. According to a report by Pitney Bowes, 97% of merchants believe that tracking numbers improve delivery accuracy, and 87% say that tracking numbers improve their overall shipping process. A study by MetaPack found that providing tracking information can improve delivery speed by up to 25%, as customers are more likely to be available to receive their package if they know when it will arrive.
  • Lost packages are costly. According to a survey by Shippo, 10% of packages sent without tracking get lost or delayed, which can result in costly chargebacks and lost revenue for eCommerce merchants.
  • Tracking numbers increase trust in eCommerce. According to a survey by Pitney Bowes, 93% of consumers say that tracking is important to them when making an online purchase, and 60% of consumers are more likely to make a repeat purchase from a merchant that offers tracking.
Interesting facts of Tracking number Tracking numbers are truly the hidden heroes! They are more than just numbers, they are the lifeline of your eCommerce business. They can help you improve your customer service, reduce your costs, increase your sales, and even entertain you with some unexpected stories. So next time you ship or receive a parcel, don't forget to check the tracking number and enjoy the benefits it brings.
May 18, 2023
Phuc Le
Content Writer at Amilo

Stay Informed, Stay Inspired

Join our community and never miss a post. Get the latest insights, news, and trends delivered straight to your inbox.

    Amilo International © 2023, All Rights Reserved.