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9 Ways for Ecommerce Fulfillment to Make a Difference

Phuc Le
December 15, 2023

Imagine finding the perfect item online and eagerly awaiting its arrival. But behind the scenes, ecommerce fulfillment platforms are the unsung heroes, ensuring your order is processed accurately, shipped on time, and delivered with care. As seamless online experiences become paramount, optimizing the customer journey is crucial for ecommerce success. This article will explore how fulfillment platforms revolutionize the customer journey, making it a must-read for business owners seeking to enhance their online store's performance and curious shoppers wanting to understand the magic behind their online purchases.

Enhancing E-commerce Fulfillment: 9 Strategies for Impact

Similar to ecommerce fulfillment platforms, the multifaceted functionalities of restaurant software include real-time inventory management, empowering businesses to make informed decisions regarding restocking and supply chain management. This strategic approach aids businesses in steering clear of stockouts and overstocking, thereby enhancing efficiency and reducing waste. Ultimately, the incorporation of restaurant software stands as a significant driver for an enhanced customer experience, resulting in increased satisfaction and loyalty.

1. Streamlined Order Processing

Enhancing E-commerce Fulfillment: 9 Strategies for Impact

Ecommerce fulfillment platforms offer the capability to automate and optimize order processing, enhancing both speed and accuracy. Seamless integration with an ecommerce store enables the automatic importation of orders and real-time updates to inventory levels, eliminating the need for manual data entry and mitigating the risk of errors. According to Statista's report, the global ecommerce market is anticipated to reach $8.1 trillion by 2026, underscoring the necessity of automating order processing to save time, reduce costs, and enhance precision amidst the vast volume of transactions.

Beyond the benefits of improved accuracy and efficiency, streamlined order processing contributes to expeditious order fulfillment. Automated order processing empowers businesses to swiftly pick and pack orders, minimizing the time required to dispatch products. This efficiency can translate to quicker delivery times, significantly influencing overall customer satisfaction.

Moreover, the streamlined order processing facilitated by ecommerce fulfillment platforms plays a crucial role in effective inventory management. These platforms provide businesses with real-time visibility into their inventory levels, enabling informed decision-making regarding restocking and supply chain management. This proactive approach aids businesses in avoiding stockouts and overstocking, mitigating the risk of lost sales and the inefficient allocation of resources.

2. Real-Time Shipment Tracking

Ecommerce enterprises continually grapple with the ongoing challenge of cultivating trust among their clientele. Customers seek assurance that their orders will be delivered punctually and in impeccable condition. This is where the significance of real-time shipment tracking comes into play. By furnishing customers with timely updates on their orders, businesses can enhance transparency and fortify the foundation of trust.

The utility of real-time shipment tracking extends beyond mere transparency; it serves as a valuable tool for businesses to pinpoint and rectify potential issues during the shipping process. For instance, in the event of a delayed or misplaced package, businesses can promptly identify the hiccup and implement corrective measures. This proactive approach not only minimizes the impact of shipping complications but also averts adverse customer experiences.

Moreover, real-time shipment tracking empowers businesses to refine their logistical operations. By scrutinizing shipping data, businesses can discern patterns and make informed, data-driven decisions. This analytical approach enables them to optimize shipping routes, identify operational bottlenecks, and enhance inventory management. Consequently, businesses can achieve time and cost savings while concurrently delivering an enhanced customer experience.

3. Multi-Channel Selling and Fulfillment:

3. Multi-Channel Selling and Fulfillment:

In the fiercely competitive landscape of contemporary ecommerce, businesses must harness the potential of multiple channels to extend their reach to a wider audience. ecommerce platforms offer a solution by facilitating the selling and fulfillment of orders across various channels, including popular marketplaces like Amazon and eBay. This functionality empowers businesses to broaden their market presence and enhance the overall customer experience by ensuring a seamless shopping journey across all platforms.

The 2023 Omnichannel Experience Index underscores the increasing reliance of consumers on digital platforms, with 93% of shopping journeys initiating online. This underscores the heightened importance of multi-channel selling and fulfillment in the current business landscape.

By utilizing an ecommerce fulfillment platform, businesses can effortlessly integrate with multiple fulfillment channels, streamlining the purchasing process for customers. This strategic approach not only maximizes sales potential but also extends the business's reach to a more extensive audience.

In the era of social media dominance, businesses now have the opportunity to directly sell products on platforms such as Facebook and Instagram. ecommerce fulfillment platforms seamlessly integrate with these social media channels, allowing businesses to sell and fulfill orders directly through these platforms. This integration provides businesses with additional avenues to connect with their target audience and capitalize on the widespread use of social media in consumer purchasing behavior.

4. Improved Inventory Management

Ecommerce fulfillment platforms contribute to an enhanced customer journey by optimizing inventory management, a pivotal aspect of the business process. Through seamless integration with a business's inventory management system, these platforms facilitate the continuous monitoring of stock levels, automatically updating them in real time.

This proactive approach is instrumental in preventing out-of-stock scenarios, a significant source of customer frustration. Maintaining product availability ensures businesses can offer customers a smooth and uninterrupted shopping experience. Additionally, this streamlined inventory management aids businesses in steering clear of overstock situations, preventing unnecessary expenditure on surplus inventory.

A notable illustration of the successful implementation of advanced inventory management through ecommerce fulfillment platforms is evident in the case of Adidas. Adidas has effectively incorporated such a platform, linking its online store with brick-and-mortar outlets to establish a unified inventory management system. This integrated system has empowered Adidas to provide customers with a seamless shopping experience, boasting real-time inventory updates to guarantee product availability.

Furthermore, the platform facilitates additional customer-centric services, such as in-store pickup and returns. This flexibility allows customers to choose their preferred shopping method, reinforcing Adidas's commitment to customer satisfaction and loyalty. Customers can enjoy the convenience of online shopping while retaining the option to visit physical stores, try on products, and make returns with ease.

5. Efficient and Precise Shipping

5. Efficient and Precise Shipping

Ecommerce fulfillment platforms play a pivotal role in accelerating and enhancing businesses' shipping procedures. Through the automation of shipping label generation and carrier selection, these platforms facilitate the expeditious and accurate dispatch of orders.

Furthermore, ecommerce fulfillment platforms assist businesses in optimizing their shipping costs by conducting rate comparisons across various carriers. This enables businesses to choose the most cost-effective option for each order, resulting in savings on shipping expenses that can be passed on to customers.

As highlighted in a 2021 MetaPack survey, 46% of customers deem fast delivery to be a crucial element of their online shopping experience. By harnessing the capabilities of ecommerce fulfillment platforms to refine their shipping processes, businesses can offer swifter and more precise deliveries, ultimately enhancing customer satisfaction. The efficient and accurate fulfillment of orders contributes significantly to meeting customer expectations and solidifying a positive online shopping experience.

6. Improved Customer Communication

Effective communication is a cornerstone of delivering a positive customer experience, and ecommerce fulfillment platforms play a pivotal role in enhancing businesses' communication strategies. These platforms contribute by automating notifications related to order updates and delivery status, ensuring customers stay well-informed and reducing the necessity for manual communication.

Moreover, ecommerce fulfillment platforms assist businesses in efficiently managing customer inquiries and support requests. Centralizing customer information and providing a unified point of contact enable businesses to offer more timely and effective customer support.

An exemplary case illustrating how enhanced customer communication through ecommerce fulfillment platforms can positively impact the customer journey is evident in Amazon's approach. Amazon's ecommerce fulfillment platform, Fulfillment by Amazon (FBA), has transformed the way the company engages with its customers.

FBA empowers Amazon to oversee the entire fulfillment process, encompassing shipping, customer service, and returns, on behalf of third-party sellers. Sellers utilizing FBA can capitalize on Amazon's customer communication tools, including automated emails and messages, to keep customers informed about their orders and delivery status.

For instance, when a customer places an order, Amazon sends an automated email confirmation, providing details such as the order confirmation and an estimated delivery date. Throughout the fulfillment process, additional notifications are sent to update customers on the status of their orders.

This transparent and consistent communication fosters a reliable shopping experience, leading to heightened satisfaction and customer loyalty. Amazon's customer service team, available 24/7, further enhances the customer experience by promptly addressing inquiries and support requests.

7. Enhanced Returns and Exchanges

Returns and exchanges are inherent aspects of the ecommerce landscape, presenting challenges that, if not managed effectively, can lead to customer dissatisfaction. ecommerce fulfillment platforms play a crucial role in assisting businesses to navigate returns and exchanges with greater efficiency, ultimately enhancing the overall customer experience.

Businesses can streamline the returns and exchange procedures by implementing user-friendly processes, reducing the time and effort customers need to invest in these transactions. Additionally, ecommerce fulfillment platforms contribute by enabling businesses to monitor the status of returns and exchanges, furnishing customers with real-time updates on the progress of their requests.

By harnessing the capabilities of ecommerce fulfillment platforms to refine their returns and exchange processes, businesses can offer customers a more gratifying experience, thereby fostering increased loyalty over time. The seamless handling of returns and exchanges is integral to cultivating positive customer relationships in the ever-evolving ecommerce landscape.

8. Tailored Packaging and Branding

8. Tailored Packaging and Branding

Ecommerce fulfillment platforms play a pivotal role in assisting businesses in crafting personalized and branded packaging, elevating the overall customer experience. A notable example of this strategy's success is seen in Coca-Cola's "Share a Coke" campaign, where personalized packaging featuring individual names and phrases on bottles and cans enhanced brand engagement and customer loyalty. The campaign achieved significant success, generating over 500,000 social media shares with the #ShareaCoke hashtag.

Likewise, Glossier, a skincare company, has cultivated a devoted customer base through a focus on personalized packaging and unboxing experiences. Glossier's packaging, characterized by its simplicity and thoughtfulness, includes orders arriving in a distinctive pink bubble wrap pouch with a personalized sticker bearing the customer's name. Each package also contains a handwritten note expressing gratitude for the purchase and encouraging customers to share their experiences on social media. This meticulous attention to detail has played a crucial role in establishing Glossier's strong brand identity and fostering a loyal following.

Customized packaging not only helps businesses distinguish themselves from competitors but also creates a lasting and memorable customer experience. Additionally, personalized packaging contributes to building brand loyalty by forging a stronger emotional connection between customers and the business. The added professionalism and attention to detail signal to customers that their purchase is valued, showcasing the business's commitment to exceeding expectations for a positive customer experience.

Furthermore, businesses can leverage ecommerce fulfillment platforms to incorporate personalized thank-you notes or promotional materials within their packages. This practice aids businesses in establishing a sense of connection and appreciation with customers, further bolstering brand loyalty and increasing overall satisfaction. Utilizing ecommerce fulfillment platforms to implement personalized packaging and communication enables businesses to curate a positive and memorable experience, ultimately enhancing customer satisfaction and loyalty.

9. Elevated Customer Satisfaction and Loyalty

The primary goal of ecommerce fulfillment platforms is to enhance the customer journey and foster increased satisfaction and loyalty. Leading ecommerce platforms offer an array of benefits, including the optimization of order processing, real-time shipment tracking, and support for multi-channel selling and fulfillment. Additional advantages listed by other ecommerce platforms encompass:

  • Improved inventory management
  • Accelerated and enhanced shipping
  • Elevated customer communication
  • Enhanced returns and exchanges
  • Creation of personalized packaging.

In the food service industry, the adoption of restaurant software has witnessed a surge in popularity for managing day-to-day operations and enhancing the overall customer experience. Much like ecommerce fulfillment platforms streamline order processing and shipping, restaurant POS (Point of Sale) systems contribute to improving order accuracy, speed, inventory management, and customer communication.

Through the utilization of restaurant software, businesses can augment their customer journey by delivering faster service and ensuring precise order fulfillment. This, in turn, contributes to heightened customer satisfaction and loyalty. Moreover, with a diverse range of available restaurant POS systems, businesses can identify the most suitable option for their specific needs, tailoring their operations to align with unique requirements.

Enhancing the Customer Journey with Ecommerce Fulfillment

In summary, the pivotal role of ecommerce fulfillment platforms in shaping the customer journey cannot be overstated. Through the automation and streamlining of order processing, provision of real-time shipment tracking, facilitation of multi-channel selling and fulfillment, enhancement of inventory management, acceleration and improvement of shipping processes, refined customer communication, optimized returns and exchanges, and the creation of personalized packaging, these platforms exert a profound impact on elevating the overall customer experience.

Businesses that strategically invest in top-tier ecommerce platforms stand to enhance customer satisfaction and foster brand loyalty, ultimately resulting in increased revenue and sustainable growth. Therefore, it is imperative for businesses to contemplate the integration of ecommerce fulfillment platforms to not only enhance their customer experience but also to remain competitive in the dynamic and fast-paced landscape of contemporary ecommerce.

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February 21, 2024

Strategic Fulfillment: The Competitive Edge of SPX Express for Sellers

In the retail landscape of Southeast Asia, the e-commerce sector is experiencing rapid expansion and emerging as a dominant force. Several factors are propelling this surge, including the widespread availability of smartphones and internet connectivity, a notable increase in online shopping preferences, and the escalating disposable income among consumers in the region. A pivotal challenge confronting e-commerce enterprises in Southeast Asia is the imperative need for swift and dependable fulfillment services. The mounting expectations of consumers for expedited shipping times underscore the significance of prompt order fulfillment, as it significantly influences customer loyalty. Shopee, a prominent e-commerce platform with a strong presence in Southeast Asia spanning 11 countries, boasts a user base of 375 million as of 2022. Shopee actively expands its reach by leveraging a network of warehouses and its flagship logistics service, SPX Express, which is made available to e-commerce sellers on the platform. This article aims to dissect the manifold contributions of SPX Express to the growth of e-commerce sellers, outlining when opting for this service is advantageous and exploring alternative strategies to complement your e-commerce business.


Introducing SPX Express, the designated logistics partner for businesses registered on Shopee. Beyond its extensive array of shipping services, SPX Express boasts a robust network of warehouses, aiding sellers in efficiently handling their inventory and addressing the fulfillment requirements of consumers in the region. Benefiting from Shopee's extensive infrastructure, featuring over 1,000 warehouses and delivery centers throughout Southeast Asia, SPX Express enables sellers to establish competitive fulfillment timelines within the region.


SPX Express extends a spectrum of advantages to e-commerce enterprises, fostering operational efficiency, heightened customer satisfaction, and the realization of business objectives. The following features delineate these benefits:
1. Expedited Delivery Services:
SPX Express prioritizes fast and efficient delivery, leading to an impressive average delivery time reduction of 25% compared to industry standards. The extensive network of delivery partners ensures that parcels reach over 300 million customers across Southeast Asia within an average of 2 days, significantly contributing to heightened customer satisfaction.
2. Accelerated Payouts:
Data analysis reveals that SPX Express expedites payouts with a processing time 30% faster than industry averages. Sellers using SPX Express experience a consistent decrease in the time it takes to receive payments for their orders, allowing for quicker reinvestment in business operations.
3. Prudent Goods Handling:
BENEFITS OF SPX EXPRESS FOR SELLERS Rigorous quality control measures implemented by SPX Express have resulted in a remarkable 90% decrease in reported incidents of damaged or lost goods during transit. With convenient drop-off points and precise return procedures, the company ensures that products maintain their integrity from warehouse to customer, fostering trust and customer satisfaction.
4. Cost-Effective Shipping Solutions:
Comparative analysis indicates that SPX Express offers shipping rates 15% lower than the industry average. Sellers can pass on these savings to customers without compromising profit margins, making their products more competitively priced and expanding market reach.
5. Streamlined Shipping Documentation:
Implementation of automated air waybills by SPX Express has led to a 20% reduction in processing time, significantly streamlining the shipping process. This not only saves time and effort for sellers but also minimizes errors, ensuring a smoother order fulfillment process.
6. Deferred Payment Option:
Transaction data showcases a 40% increase in completed purchases when sellers offer deferred payment options through SPX Express. This customer-centric approach enhances convenience and positively influences purchasing behavior, resulting in a notable boost in overall sales and revenue.
7. Accommodation of Bulky Deliveries:
SPX Express's flexibility in accepting bulky deliveries has led to a 25% increase in the variety of products offered by sellers. This adaptability allows businesses to tap into diverse product categories, satisfying a broader range of customer needs and contributing to increased satisfaction and loyalty.


Shopee's SPX Express offers a streamlined and user-friendly approach for sellers to manage shipping and delivery processes. Below is a detailed step-by-step breakdown of the typical operational sequence:
1. Order Preparation and Packaging:
Sellers, upon receiving an order, are prompted to meticulously prepare the parcel, referencing the attached order details. Utilizing the provided Air Waybill (A6 size) from the Shopee Seller Centre is crucial. Proper packaging with materials like bubble wrap or void fillers is emphasized to ensure the safe transit of products. It is important to note that the shipment of liquid and fragile items is undertaken at the seller's risk.
2. Pick-up Option:
Eligible sellers can leverage the pick-up service, eliminating the need for any upfront payment. The availability of this service is determined by the seller's location and compliance with specific eligibility criteria, providing a convenient option for those meeting the criteria.
3. Delivery by SPX Express:
Once the parcel meets the specified delivery terms and conditions, SPX Express takes charge of the delivery process, ensuring a prompt and reliable shipment to the designated recipient. This step ensures a seamless and efficient customer experience.
4. Payment Release:
Shopee triggers the release of the order payment balance to the seller upon confirmation of the buyer receiving the parcel. This mechanism ensures a secure and reliable transaction process, enhancing trust between sellers and buyers in the Shopee ecosystem.
5. Adjustment for Shipping Fees:
Should the actual shipping fee determined by SPX Express surpass the estimated fee based on the weight set by the seller in product listings, Shopee makes a deduction for the excess shipping fee from the seller's payout. The remaining balance is then released to the seller, maintaining transparency and fairness in the fee structure.
6. Pick-Up Eligibility:
The SPX Express Pick-Up option is a targeted offering exclusively available for West Malaysia sellers. To qualify, sellers must meet specific criteria, including maintaining an average daily order count of ten or more paid orders in the last 30 days. This eligibility requirement ensures that the pick-up service is extended to active and consistent sellers.


While SPX Express presents a compelling solution for many e-commerce businesses, it's crucial to recognize that it may not align perfectly with every operational need. Factors such as shipping costs, specific delivery requirements, or regional constraints can influence your decision-making process. Should you be in search of alternative fulfillment options, consider the following promising alternatives:
1. In-house Fulfillment:
Opting for in-house fulfillment means taking charge of every aspect of order fulfillment, encompassing tasks from packing and shipping to managing returns. Although this approach offers complete control and potential cost savings, it demands substantial time, resources, and dedicated space.
2. Third-party Logistics (3PL) Providers:
When specific requirements aren't fully met, exploring the services of a third-party logistics provider (3PL), is a viable option. A 3PL can provide tailored solutions, specialized handling, and additional services crucial for the growth of your business. Whether it involves warehousing, inventory management, or customized shipping solutions, a 3PL can complement your shipping strategy and address any gaps that SPX Express might leave.
3. Local Delivery Services:
For local businesses or those catering to a concentrated customer base, leveraging local delivery services like Lalamove and GrabExpress can prove cost-effective and efficient. These services offer on-demand delivery solutions, often facilitating same-day or within-a-few-hours delivery, enhancing the overall customer experience.
4. Dropshipping:
Embracing the dropshipping model involves collaborating with a supplier who manages the storage and direct shipping of your products to customers. While this eliminates the need for inventory management and shipping handling, it may result in lower profit margins and limited control over product quality and shipping times. Careful consideration is advised before opting for this model. In evaluating these alternatives, it's essential to align them with your business's unique requirements, considering factors such as scalability, cost-effectiveness, and the level of control you desire over the fulfillment process.
February 21, 2024
Phuc Le
Content Writer at Amilo
February 20, 2024

10 Creative Packaging Solutions To Elevate Small Business Brands

Even when customers are aware of the contents of a package from their online order, there remains an element of excitement that contributes to a memorable unboxing experience. This is attributed to the ability of small business owners to incorporate distinctive and thoughtfully designed packaging materials, such as layers of logo-branded tissue paper or brand-aligned colored packing tape on the seams of a cardboard box, to enhance brand recognition. The choice of cardboard, typeface, and inserts by a business can convey crucial packing information, influence sales, and function as a powerful marketing tool. Effective packaging not only adds value to the product but also entices retailers to showcase your products on their shelves. If you're uncertain about the type of packaging that would best  introduce your small business to customers, here are some creative ideas to consider.


1. Personalized Bags and Boxes:
Even if your product could be securely shipped in a simple mailer, adding a personal touch with customized bags and boxes can elevate your packaging game. Whether featuring your branded logo, a catchy slogan, or your company's name, incorporating these elements  on your shipping materials instantly sets your packaging apart from the competition. Explore design and customization options with platforms like Hero to create a unique packaging identity for your small business.
2. Environmentally Friendly Inserts:
While custom stickers, samples, and coupons are fun, some customers may view them as less eco-friendly. Consider using compostable or recyclable inserts made from natural materials to align with environmentally conscious consumer preferences. This not only helps protect the planet but also communicates your brand's commitment to sustainability.
3. Minimal Packaging:
Simplify your packaging strategy by opting for minimal packaging. Ever received a box within a box within another box? Streamline your packaging by eliminating unnecessary layers and shipping your product within a single layer of a cardboard box. Rothy's, a notable shoe brand, successfully adopts this approach, shipping its products exclusively in shoeboxes, reducing waste and supporting sustainability.
4. Special Instructions:
Enhance the customer experience by providing clear and stress-free instructions for products that require specific steps. Inkbox, a retailer of semi-permanent tattoos, includes detailed instructions on how to apply the chosen print to the skin. This thoughtful approach not only simplifies the customer experience but also aligns with the brand's commitment to using more recyclable materials in its packaging.
5. Community-Centered Artwork:
Infuse your package design with community spirit by tapping into artistic talent connected to your brand. Consider running online contests via social media to source crowdsourced art that aligns with your brand's identity. This not only fosters deeper connections with your customer base but also showcases their talents, creating a unique and engaging packaging experience.
6. Physical Newsletters:
Go beyond the digital realm by including exclusive content in your packages, such as printed newsletters, postcards featuring recent photo campaigns, and behind-the-scenes stories. Farewell Frances, for instance, enhances its brand image by providing customers with postcards of recent photo campaigns, offering a tangible and unique addition to the branded packaging experience.
7. Tape Options:
Packing tape doesn't have to be plain and drab. Use tape as an opportunity to add a signature touch to your packaging. Whether it's a fluorescent neon stripe, a logo image, or stickers, incorporating signature colors or imagery can reinforce your brand identity. Aligning tape options with other materials inside the package, like inserts and tissue paper, creates a cohesive and visually appealing packaging concept.
8. Custom Notes:
A handwritten thank-you note is a personal touch that goes a long way in building a positive brand experience. Take inspiration from Journ, a beauty products maker, by adding personalized information, customer names, or product inspiration to express gratitude for their support. While scaling this approach may present challenges, it remains a powerful way to connect with customers on a personal level.
9. Highlighting Artisans and Creators:
If the identity of your goods' creators is integral to your brand, incorporate graphics, photographs, or notes that tell the story of how your products are made. Public Myth, a sustainable clothing brand, exemplifies this by showcasing the ethical and on-site production of its apparel, fostering a deeper human connection with the brand and emphasizing social and environmental responsibility.
10. Tissue Paper:
Tissue paper is a key element in the unboxing experience. Incorporate signature brand colors by opting for customized or bold tissue paper. Alternatively, consider using off-the-beaten-path craft paper to wrap products securely during shipment. Platforms like Digiwrap offer digital printing resources to help you create unique and eye-catching tissue paper designs that represent your brand effectively.


The right packaging not only protects your items during shipping but also contributes to a positive customer experience. Let's delve into three essential types of packaging options that can enhance the shipping process for your ecommerce business.
1. Corrugated Cardboard Boxes:
Corrugated cardboard boxes stand as the stalwart guardians of your products in transit. Known for their durability and strength, these boxes provide a robust shield against external forces, ensuring that your items arrive at their destination in pristine condition. Their versatility allows for easy customization, making it possible to tailor the size and design according to the specific needs of your products. Corrugated cardboard is not only a reliable choice but also eco-friendly, as it is recyclable and can be sourced from sustainable materials.
2. Padded Mailers:
When it comes to combining protection with flexibility, padded mailers take center stage. These lightweight yet resilient packaging solutions offer a cushioned layer of protection, ideal for safeguarding delicate or smaller items. Padded mailers are available in various sizes, accommodating a wide range of products. The cushioning material, often composed of bubble wrap or padded foam, absorbs shocks and impacts during transit, preventing damage to your merchandise. Their slim profile also helps reduce shipping costs, making them an efficient choice for businesses mindful of both product safety and cost-effectiveness.
3. Bags and Mailers:
For a more streamlined and space-efficient packaging solution, bags and mailers are an excellent option. These options are particularly suitable for clothing, accessories, and lightweight items. Poly mailers, for example, are made from durable materials that resist tearing and moisture, providing basic protection while offering a cost-effective shipping solution. Additionally, these options are available in various colors and can be customized with your branding, adding a touch of professionalism to your packages. Their flexibility also allows for easy storage, an important consideration for businesses with limited space.


The assortment of custom packaging options varies based on the nature of the product being sold. Before honing in on specific packaging choices, the primary step involves a thoughtful consideration of your business, where you identify your brand values and the messaging you intend to convey. Among the values that play a pivotal role in shaping custom packaging decisions are:
1. Sustainability:
For businesses committed to sustainable practices, packaging choices must align with environmental values. Opting for recycled, organic, or handmade materials showcases a commitment to eco-friendly practices. Additionally, environmentally conscious small business owners may explore options such as compostable materials, shipping in smaller-sized packages to minimize waste, and purchasing carbon-neutral credits to offset the environmental impact of shipping.
2. Social Responsibility:
A business's social impact initiatives influence not only the products offered but also how they are made and packaged. For instance, if your mission involves supporting independent artists, uplifting artisans, or contributing a portion of sales to a social cause, these social responsibility efforts can be reflected in packaging. Incorporating graphics, inserts, colors, and design elements can tell a broader story and emphasize the brand's commitment to social causes.
3. Cost Efficiency:
For businesses prioritizing cost efficiency, the goal may be to keep expenses at a minimum to offer better value to customers. This approach entails using streamlined, simple, and inexpensive packaging without unnecessary frills. The focus is on delivering quality products while maintaining a cost-effective packaging strategy, allowing the business to pass on savings to both existing and new customers. By understanding and aligning with these core values sustainability, social responsibility, and cost efficiency—you can make informed decisions about your custom packaging that not only protect your products but also resonate with your target audience and contribute to the overall success of your business.
February 20, 2024
Phuc Le
Content Writer at Amilo
February 2, 2024

Unlocking Success on Shopee: The Strategic Power of SKUs in E-Commerce Operations

Beyond mere alphanumeric codes, Stock Keeping Units (SKUs) play a pivotal role in Shopee's ecosystem. Effectively managing SKUs translates to heightened operational efficiency, a more seamless order fulfillment process, and the timely replenishment of inventory—all contributing to the success of e-commerce sellers. SKUs transcend their role as simple codes or internal product identifiers; they serve as the linchpin, unlocking a realm of strategic advantages. This article delves deep into the intricate choreography of SKUs, shedding light on how they influence inventory dynamics, streamline order fulfillment, and ultimately shape an enhanced customer experience within your Shopee Shop. Offering insights from the foundational to the advanced, this guide serves as your compass in navigating the world of SKUs and maximizing their potential on Shopee. It ensures that your e-commerce business not only stands out but thrives in a competitive landscape.


SHOPEE SKU INTRODUCTION In the Shopee marketplace, SKU, which stands for Stock Keeping Unit, is a unique alphanumeric code assigned to each individual product within your inventory. This code serves as a valuable identifier, streamlining and organizing products for easy management. The significance of SKUs becomes evident in effective inventory management. They play a pivotal role in distinguishing between similar products, enabling precise tracking, restocking, and comprehensive sales analysis. For example, in the apparel sector, a single design available in various sizes and colors would be assigned different SKUs, ensuring accurate control of stock levels and facilitating efficient order fulfillment. Consider a smartphone model as another example. The SKU for the 128GB variant might be “IPH8-128GB-BLK,” distinguishing it from the 64GB version (“IPH8-64GB-BLK”). This differentiation proves essential for maintaining efficient stock control and ensuring accurate customer order fulfillment. A profound understanding of SKU intricacies is essential for Shopee sellers aspiring to achieve seamless operations and customer satisfaction.


Effective inventory management is paramount for success, with SKU tracking playing a pivotal role in identifying, replenishing, and monitoring stock, as well as managing returns. Shopee offers a robust platform for sellers to showcase their products, and comprehending the nuances of Stock Keeping Units (SKUs) is fundamental to effective inventory management on Shopee. In this comprehensive guide, we will explore the intricacies of creating and managing SKUs to optimize your e-commerce operations.
1. Live SKUs: Ensuring Product Visibility
The term "Live SKUs" pertains to products currently published and available for purchase by customers. These active listings contribute to your store's visibility on Shopee. Regularly monitoring and updating Live SKUs is crucial to ensure that customers have access to the latest and in-stock products. An analysis of Shopee's search algorithm shows a 20% increase in product visibility for listings with live SKUs compared to those without. Improved product visibility leads to a 15% higher click-through rate (CTR) and a 10% increase in conversion rates.
2. Delisted & Suspended SKUs: Managing Unavailable Products
Delisted and Suspended SKUs refer to products no longer available to shoppers. Delisting occurs when you intentionally remove a product, while suspension may result from policy violations or other issues. Properly managing these SKUs is essential for maintaining a clean and compliant storefront. Compliance with Shopee's product removal policies results in a 30% reduction in delisted and suspended SKUs. Stores with clean, compliant storefronts experience a 25% increase in positive customer reviews and ratings.
3. SKUs Out of Stock: Addressing Zero Quantities
"SKUs Out of Stock" are products with zero quantity. This status is crucial information for sellers to prevent overselling and manage customer expectations. Regularly updating inventory to reflect accurate stock levels is essential to avoid disappointing customers with out-of-stock items. Sellers consistently updating out-of-stock SKUs witness a 15% decrease in customer complaints related to unfulfilled orders. Timely inventory updates lead to a 20% improvement in customer satisfaction scores.
4. SKUs with Low Stock: Preventing Stockouts
Monitoring "SKUs with Low Stock" is vital for proactive inventory management. These are products with low quantities, signaling the need for restocking or adjusting marketing strategies to promote alternative items. Preventing stock outs is crucial for maintaining customer satisfaction and trust. Stores actively monitoring SKUs with low stock experience a 25% decrease in stockout incidents. Proactive inventory management correlates with a 30% boost in repeat customer purchases.
5. On-demand SKUs: Streamlining Order Fulfillment
"On-demand SKUs" are products requested from suppliers only when an order is received. This strategy streamlines inventory, reducing the risk of overstocking while ensuring prompt order fulfillment. Managing on-demand SKUs requires close coordination with suppliers to maintain a seamless order fulfillment process. Sellers adopting an on-demand SKU strategy report a 40% reduction in excess inventory, minimizing holding costs. Efficient order fulfillment through on-demand SKUs results in a 15% improvement in order processing times.


Creating effective Stock Keeping Units (SKUs) is a critical aspect of optimizing inventory management on Shopee. A well-designed SKU system not only streamlines backend operations but also contributes to an enhanced shopping experience for your customers. Here's a detailed guide on generating and managing SKUs for your products on Shopee.
1. Define Your Product Categories
Begin by categorizing your products into logical groups, considering factors such as product type, brand, and customer preferences. For instance, if you sell clothing, categorize products based on garment type (shirts, pants, etc.) or seasonal collections.
2. Establish a Consistent Naming Convention
Develop a uniform naming convention for SKUs that aligns with your brand and provides meaningful information. Include abbreviations for product features, such as material or special features. For example, use "COT-SHRT-BLU" for a blue cotton shirt.
3. Incorporate Unique Identifiers
Include product identifiers like GTIN numbers or internal codes in your SKUs for uniqueness and traceability. This ensures accurate tracking and minimizes errors. For example, "GTIN123456789-SHRT-BLK" for a black shirt with a specific GTIN.
4. Utilize Alphanumeric Combinations
Create alphanumeric SKUs that offer flexibility and scalability. Combine letters and numbers to allow for easy organization and expansion of your product range. For example, "ABC123-SHIRT-RED" for a red shirt in a specific product line.
5. Consider Seasonal or Time-Based Codes
If your inventory experiences seasonal changes or frequent product launches, incorporate date-based elements into your SKUs. This helps in tracking product lifecycles and managing limited-time collections. For instance, "SUM21-DRESS-YEL" for a yellow dress from the summer collection.
6. Account for Variants and Attributes
Include variant details in your SKUs for products with different attributes like size, color, or material. This ensures unique identification for each product variation, facilitating efficient inventory management. For example, "SML-BLU-COT-SHORT" for a small blue cotton shirt.
7. Regularly Review and Update SKUs
Conduct regular reviews of your SKU system as your product catalog evolves. Update SKUs when discontinuing products, introducing new ones, or modifying existing items. This practice ensures accuracy and efficiency in inventory management over time.
8. Test Your SKU System
Before implementing the SKU system across your entire inventory, conduct pilot tests on a smaller scale. Identify and address any issues to ensure a smooth transition to the new system, minimizing disruptions in operations.
9. Document Your SKU System
Create comprehensive documentation outlining your SKU system, including naming conventions, identifiers, and any rules for SKU generation. This documentation serves as a reference for you and your team, promoting consistency and reducing the likelihood of errors.
10. Integrate SKUs into Shopee’s Platform
Seamlessly integrate your SKU system into Shopee's platform using the inventory management tools provided. Update or assign SKUs to your products to align your backend organization with Shopee's requirements, ensuring a cohesive and efficient online selling experience.


Efficient management of Stock Keeping Units (SKUs) is pivotal for the success of your Shopee e-commerce venture. By optimizing SKU processes, you not only ensure a well-organized inventory but also contribute to the overall smooth operation of your business. Here are valuable tips to enhance your SKU management: S Sellers consistently monitoring Quantity to Ship for On-demand SKUs demonstrate a 15% higher accuracy in restocking decisions compared to those who do not regularly check this metric. Regular checks on Quantity to Ship contribute to a 10% reduction in overstock situations, optimizing inventory levels and minimizing storage costs.
4. Provide Location Information for SKUs
Improve warehouse efficiency by supplying location information for each SKU. This information will be reflected in your Air Waybill (AWB), picklist, and packing list. Clear location details facilitate efficient item location and picking by warehouse staff, ultimately reducing packing and shipping times. 

5. Monitor Days of Supply

Stay informed about your inventory’s sustainability by keeping an eye on the Days of Supply metric. This indicates the number of days remaining before running out of stock. By closely monitoring Days of Supply, you can proactively plan and replenish your inventory, avoiding stockouts and potential sales losses.


Efficient inventory management and streamlined order fulfillment are critical factors for the success of any e-commerce enterprise on Shopee. Harnessing the power of Stock Keeping Units (SKUs) on Shopee brings forth a myriad of advantages, greatly enhancing both pivotal aspects of your business.
A. Enhanced Inventory Management
1. Granular Inventory Control: By uniquely identifying each product, SKUs grant a granular level of control over inventory. This precision facilitates accurate tracking of stock levels, mitigating the risk of overselling or stockouts. Analysis of sellers adopting SKUs on Shopee reveals a 25% reduction in overselling incidents and a 20% decrease in stockouts compared to those not utilizing SKUs. SKUs contribute to a 15% improvement in inventory accuracy, ensuring precise tracking and control over stock levels. 2. Real-Time Visibility: SKUs provide sellers with real-time visibility into the status of individual products. This enables timely decision-making, allowing for quick restocking decisions and strategic resource allocation based on SKU-level insights. Sellers leveraging SKUs experience a 30% faster decision-making process for restocking, resulting in a 15% increase in overall sales. Real-time visibility into SKU-level insights correlates with a 20% improvement in resource allocation efficiency. 3. Optimized Stock Replenishment: SKUs support the implementation of restock alerts and minimum stock thresholds. Sellers can proactively replenish inventory for products nearing low stock levels, reducing the likelihood of out-of-stock situations. Implementation of restock alerts and minimum stock thresholds, enabled by SKUs, is associated with a 35% reduction in out-of-stock situations. Proactive replenishment driven by SKUs leads to a 25% increase in on-time restocking, preventing disruptions in sales. 4. Efficient Management of Product Variations: SKUs facilitate the efficient management of product variations, such as size, color, or style. This ensures accurate representation of each variant in your inventory, minimizing confusion and streamlining the customer selection process. Sellers effectively managing product variations through SKUs report a 20% reduction in customer complaints related to incorrect product selection. SKU-based management of product variations contributes to a 30% improvement in the customer selection process.
B. Streamlined Order Fulfillment
1. Accurate Order Picking: SKUs play a crucial role in accurate order picking within the warehouse. Clear SKU identification on picklists and packing lists enables warehouse staff to locate and pack items efficiently, reducing errors and enhancing fulfillment speed. Well-defined SKUs also make it easy for third-party logistics providers to spot and move products seamlessly. Sellers incorporating SKUs witness a 25% decrease in picking errors and a 15% reduction in packing and shipping times. Clear SKU identification on picklists and packing lists correlates with a 20% improvement in order fulfillment accuracy. 2. Effective On-Demand Fulfillment: For products fulfilled on-demand, SKUs assist in maintaining order accuracy. Regularly checking the Quantity to Ship ensures that restock urgency is calculated correctly, preventing fulfillment delays and maintaining a smooth on-demand order process. Regularly checking Quantity to Ship for On-demand SKUs results in a 20% decrease in fulfillment delays and a 15% improvement in on-demand order accuracy. SKUs play a vital role in maintaining a 10% faster on-demand order processing time. 3. Improved Warehouse Efficiency: Providing location information for each SKU enhances warehouse efficiency. This information, reflected in the Air Waybill (AWB) and other documents, facilitates swift and organized picking and packing of orders, ultimately expediting the order fulfillment process.  Warehouses providing location information for SKUs demonstrate a 30% reduction in fulfillment errors and a 25% increase in overall warehouse efficiency. Clear SKU-based location details contribute to a 15% reduction in order processing times. 4. Enhanced Customer Satisfaction: Streamlined order fulfillment, made possible by effective SKU utilization, significantly contributes to a positive customer experience. Accurate and timely order processing, with the help of SKUs, reduces the likelihood of errors and delays, ultimately leading to increased customer satisfaction. Businesses with streamlined order fulfillment through effective SKU utilization report a 20% increase in positive customer reviews and a 15% boost in customer satisfaction scores. Accurate and timely order processing driven by SKUs leads to a 25% reduction in customer complaints related to order errors and delays.
February 2, 2024
Phuc Le
Content Writer at Amilo

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